Description

Anciennement consultante senior en digital & web-analyse, je recherche des missions de web analyse et de conseil en web-marketing afin de mettre mes compétences à profit de nouvelles entreprises.

Plus précisemment, je peux vous accompagner sur les sujets suivants:

1) Stratégie digitale & data : définition de cas d'usage business, élaboration de business plan, identification et mesure des KPIs clés

2) Stratégies web-marketing et e-commerce: stratégie de segmentation et ciblage, optimisation des budgets média, optimisation du site de e-commerce

3) Analyses de données web (via Google Analytics ou Big Query) : analyse des parcours clients, optimisation de l'engagement et la conversion, construction d'audiences et personae basées sur les données web

4) Recommandations et mise en place d'optimisations pour votre site web / vos ciblages marketing

5) Data Visualisation : Construction de tableaux de bords automatisés via Google Data Studio ou Tableau

Je maitrise différents outils de web-analyse et web-tracking (Google Analytics, Adobe Analytics, AT Internet, GTM), ainsi que des plateformes de publicités marketing (Google Adwords, Doubeclick Campaign Manager, Doubleclick Bid Manager, Facebook Ads...), et des outils de data visualisation (Tableau Software, Google Data Studio)

N'hésitez pas à me contacter si besoin

Languages

English
Fluent
Italian
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Kapten (Transcovo SAS)
Product Manager - Data Science
TECH
November 2019 - Today (6 years and 7 months)
Paris, France
Product manager for a team of 7 data scientists at Kapten (Ex-Chauffeur Privé)

- Build the product strategy & vision of Kapten data science team
- Prioritize features based on Machine Learning according to business value and technical complexity
- Build and manage the product backlog
- Improve efficiency by implementing agile methods and processes
- Coordinate data scientists in their day to day work, and manage resources
Product management Management d'équipe Gestion de projet Data science Data visualisation
Artefact
Consultante Senior - Digital & Data
CONSULTING AND AUDITS
May 2017 - October 2019 (2 years and 6 months)
Paris, France
- Coordinated and managed multi-disciplinary teams on data and web analytics projects
- Built automated dashboards for clients on Google Data Studio or Tableau Dashboards
- Performed multiple data analysis to measure and optimize campaign/website performances
- Designed and run A/B Test campaigns on website and media banners
- Designed and run data-driven marketing campaigns, by implementing strategies of media mix optimization, channel orchestration, audience segmentation and content personalization
- Created and delivered 2 training programs destined to C-level clients, on ‘Web analytics methodology and applications’
Data visualisation Tableau software big qu Web analytics SQL Google Analytics
Converteo
Consultante Junior Web Analytics
E-COMMERCE
January 2016 - July 2016 (7 months)
Paris, France
- Réalisation d'audits statistiques et ergonomiques de sites de e-commerce
- Analyse de données issues d'outils de web-analyse (Google Analytics, Adobe Analytics, AT Internet)
- Conception et actualisation de dashboards automatisés pour des clients Converteo
- Maquettage fonctionnel de sites de e-commerce sur Basalmiq
- Réalisation de benchmarks et veille concurentielle pour des clients Converteo
- Réalisation & recettage de plan de tracking analytics
Google Analytics Google AdWords User Experience Design Web analytics Data visualisation Big Data Tableau software

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Master of Science (Msc 2), Digital & Data student
EMLYON Business School
2016
Programme "Grandes Ecoles". Ranked 4th French Business School by the Financial Times Main courses : Management of big data, Data science business projects, Machine learning Web-marketing, E-commerce & e-retail
Classe Préparatoire ECS
Lycée Massena, Nice
2013
Preparatory Classes for the highly competitive entrance examinations to the top French Business Schools Equivalent of 2 first years of Bachelor Degree