Anna W.

I believe the strategist's role is to unlock the opportunities that create meaningful experiences. A sum of the experiences is what we call a brand story. A brilliant thought leader Daniel Kahneman, an author of < Thinking fast and slow > presented two notions through which we experience the world - There is an experiencing self that is "you" at the moment when you live through an event and the remembering self which is "you" that writes the history of what you experienced”. The same goes for brands. I'm specialized in designing meaningful connections between major brands and their customers. I have a true passion for challenging what’s common through the means od creative thinking, empathy and innovative spirit. During the 10 years of my professional life, I've worked for major brands as an integrated planner working in an omnichannel spectrum. I feel comfortable in an on-line and offline environment and I'm looking forward to an opportunity of building a new story for your brand.

My skills: Communication Strategy - Digital Strategy - Social Strategy - Delivery Strategy - Content Strategy - Omni-channel Connection Planning - Creative Briefing - Insight Hunting - Social Responsibility Strategy - Culture Spotting & Reporting - Brand & Ideation Workshops - Innovation Workshops - EVP/CVP building - Brand Strategy - Marketing Strategy

Main clients: MINI Belux, Mc Donald's, Engie Belgium, Play Station, Brussels Airlines, Telenet, Base, Vichy, Euromillions, ING Bank, Delhaize, Amnesty International.