About Ameziani
I’ve been working in marketing and communication for over 7 years, mainly in the energy sector. A complex and demanding environment where clear, consistent and impactful communication is key.
I started by developing customer-focused campaigns (loyalty programs, product content, multi-channel communication), before taking on broader MarCom responsibilities: brand messaging, content strategies and global marketing & communication plans.
I help teams connect marketing and communication, align physical and digital touchpoints, and translate business objectives into messages that resonate with their audiences.
My work is always grounded in analysis, insight and performance, to ensure relevance and measurable impact.
I bring a structured and analytical MarCom approach, with a strong focus on content quality, brand consistency and user experience.
If you’re looking for a Marketing & Communication specialist who understands complex organizations and delivers clear, effective messaging, let’s connect!
Arabic
Basic
Spanish
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Puteaux (up to 10km), Paris (up to 5km)
Experience
- TotalEnergies TOTSAGlobal Digital Marketing Manager | B2CENERGY AND UTILITIESSeptember 2024 - October 2025 (1 year and 1 month)Puteaux, FranceMission: Enhance global online presence through Google Business Profiles and e-reputation across 51 retail affiliates▪ Scale Uberall platform for optimized Google Business Profiles: 485M+ views onGoogle Business Profiles globally in 2024▪ Establish global online visibility strategy▪ Lead expansion of digital tools to Electric Vehicles and Lubricants business units▪ Set KPI frameworks and analyze performance data for 2025 strategic objectives▪ Organize digital skills webinars enhancing SEO capabilities for global affiliates▪ Implement Talkwalker platform for comprehensive e-reputation monitoring
- TotalEnergies TOTSAGlobal Marketing Communications Manager | B2BENERGY AND UTILITIESJuly 2023 - September 2024 (1 year and 1 month)Puteaux, FranceMission: Develop and execute marketing strategies for digital energy solutions portfolio▪ Create comprehensive and creative marketing approaches for e-commerce and various digital solutions including IoT▪ Deploy real-time tracking solution expanding from 10 to all African countries▪ Monitor key performance indicators to optimize marketing effectiveness▪ Produce data-driven business reviews with actionable recommendations for executives
- TotalEnergies Marketing France (TMF)Marketing & Communication Project Manager | B2CENERGY AND UTILITIESApril 2019 - October 2022 (3 years and 6 months)Nanterre, FranceMission: Scale customer loyalty program, drive acquisition and lead generation▪ Develop 54-email marketing automation journey increasing conversion rates▪ Execute 360° communication campaigns resulting in 115% membership growth (1,6M members in 2022 vs 734K in 2019)▪ Manage €1M global marketing budget (print, radio, digital and metaverse channels)▪ Direct 3 major tenders including marketing automation, communication agencies, and redesign of service station staff uniforms
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Education
- Licence professionnelle MarketingCNAM de Paris2016Etudes marketing et enjeux data - Stratégie marketing - Veille stratégique et concurrentielle - Etude quantitative marketing - Recueil et analyse marketing d'informations qualitatives - introduction à la sociologie ..
- Master Marketing et Commerce InternationalCNAM de Paris20191ère année : Principe des études de marché - Stratégie marketing - Customer relationship management - Stratégie commerciale - Management commerciale - Communication interpersonnelles - Méthodes recherche marketing et projet ... 2ème année : Marketing international - Echanges et marchés internationaux de biens/services - Analyse du système international - Union européenne et mondialisation - Innovation collaborative ...
Certifications
- Social Media Marketing FoundationsLinkedin