Description

Global marketing leader with 15+ years of experience across SaaS, retail, and international markets. Expert in revenue marketing, customer lifecycle strategy, campaign orchestration, sales engagement, and cross‑sell acceleration. Proven ability to build scalable global frameworks, drive pipeline growth, and align marketing, sales, and product teams within remote, multicultural, and matrixed organizations.

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

QUADIENT
Senior Global marketing manager
TECH
March 2024 - Today (2 years and 3 months)
Marseille, France
Scrum Product Owner | Senior Global Campaign Strategist
Transversal management: Campaign Specialist / Digital Marketing Manager/ Content / Design.
Reporting to top leadership
Scrum Méthode agile Professional Scrum Product Owner funnel marketing global campaign Campagne marketing Marketing Strategy
QUADIENT
Lead Generation Manager
TECH
November 2022 - March 2024 (1 year and 4 months)
Marseille, France
Marketing Manager de 3 solutions de démat de factures / démat de communications sortantes et démat de documents RH sur France & Benelux.
Gestion de toute la partie generation de lead (digital + evenementiel).

- Construction du plan strategique annual pour atteinte des objectifs groupe
- Identification des leviers de génération de leads
- Definition du funnel et analyse du parcours des leads
- Elaboration des segmentations et des stratégies de maturation de prospects (lead nurturing)
- Optimisation des différents canaux de génération de leads (SEO, SEA, content marketing, réseaux sociaux, blogging, email...)
- Mesure du ROI
- Pilotage des reportings et dashboards
- Gestion du budget France / Benelux
BtoB Lead Generation Stratégie webmarketing SEO SEA Emailing Séquence Email MQL SQL funnel marketing lead gen demand gen Webinar
Klaxoon
Partner Marketing Manager
TECH
June 2021 - Today (5 years)
Paris, France
o Generate pipeline through partner channel across a variety of vertical markets.
o Translate annual strategic partner plans into actionable programs and campaigns.
o Execute and manage partner campaigns Coordinate with partner marketing
counterpart to ensure joint programs are executed on time and on budget.
o Track outcomes of partner co-marketing campaign KPIs.
- Lead Gen campaigns
- event organisations
Gestion de projet Génération de leads Partenariats Marketing Marketing de contenu Stratégie webmarketing