Alla Karapetyan

Developed and executed data-driven digital marketing campaigns across social media, email, and paid media platforms to boost customer acquisition and retention. Managed Shopify and Amazon storefronts, ensuring optimized product listings, seamless navigation, and high converting checkout flows. Spearheaded multi-channel marketing strategies, driving traffic and enhancing brand visibility in competitive markets. Led cross-functional teams to implement automation tools, streamlining workflows and improving operational efficiency. Directed end-to-end product launch campaigns, including market research, promotional strategy, and post launch analysis.

Established the UAE market from scratch, including the development of infrastructure, logistics, and legal compliance frameworks. Designed and executed region-specific digital marketing strategies, including localized SEO, SEM, and social media campaigns tailored to consumer behavior. Built and maintained strong partnerships with regional distributors and vendors, ensuring smooth supply chain management and market penetration.

Ensured compliance with local regulations, including taxes and import/export laws, to facilitate seamless operations. Managed a multilingual team of 10, overseeing operations, marketing, and customer support functions. Coordinated content creation and distribution across local markets to maintain brand consistency.

Directed the development of the EU market, managing logistics, compliance, and Shopify stores for five localized markets. Designed and executed multi-platform digital marketing campaigns, integrating social media, email, and paid advertising to achieve sales growth. Managed and synchronized content across Shopify stores and local marketplaces to ensure consistency and localization for diverse audiences. Collaborated with cross-functional teams to implement automated tools, improving operational efficiency and reducing manual workloads. Conducted in-depth competitor analysis and market research to identify growth opportunities. Led a multilingual customer support team of 10 members, enhancing customer satisfaction and retention.