Description

Salesforce Genie, CDP , marketing cloud personalization (interaction studio) and Salesforce marketing cloud automation Developer & architect mainly workig for Retail and luxury brands.

I'm a Salesforce Certified CDP (Genie) and salesforce Marketing Cloud with stong experience in the following studios/builders: Email Studio, Mobile Connect, Group Connect, Cloudpage, Journey Builder, Automation Studio, Content Builder, Personalization Builder, and Audience Builder.

AMPScript and ServerSide JavaScript coding experience with an advanced level of experience with marketing cloud APIs.

I work with data extensions as well as list management for email sends and have experience setting up and configuring multiple business unit environments (more than 100BU) . I've configured Einstein Send Time Optimization in the journey builder as well as used Einstein Engagement Frequency to develop suppression lists as well as winback journeys to encourage re-engagement.

I can help with full implementations, management of existing accounts or consulting on platform recommendations.

Headaches I can help you to get rid of:

✅ Marketing and salesfoce marketinc cloud advisory

✅ Initial marketing automation and CRM setup and configuration

✅ Migration projects

✅ GDPR compliance

✅ Sales funnel management

✅ Lead scoring models

✅ Business processes automation

✅ Integration solutions

✅ Audit of your existing CRM and marketing automation setup to identify loose ends and plan improvements

✅ Design and build campaigns and journyes

✅ Data modeling, analysis and data "hygiene"

Certifications :

- Salesforce CDP (Genie)

- Salesforce marketing cloud email specialist

- Salesforce marketing cloud Admisistrator

- Salesforce Marketing cloud consultant

- Salesforce Marketing cloud developer

secteurs clients :

- Joaillerie , Luxe et horlogerie luxe

- Transport & aeronautique

- télécommunication

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Merkle
Architecte Salesforce Marketing cloud Data cloud
January 2021 - Today (5 years and 5 months)
Clients :
Luxe :
- Richemont maisons (Cartier, IWC, Mont blanc ...)
- Hublot (LVMH group)
- Bucherer (Rolex)
- Swatch group (Longines, Tissot, Rado, Hamilton )
- LaPrairie
- Patek philippe
- Chopard

Retail :
- Asics

Banque
- Pictet

Medical :
- Seagen
- Galderma
- Gilead

ONG :
- unicef

Transport et mobilité :
- bymycar

Media :
- TraceTV
- vivatech

Tech lead for technical implementation
helping the client to take the right decision
high level architecture
technical implementation for CDP and MCP...
Agentforce Salesforce Agentforce Salesforce Data Cloud Brevo Braze
bluewolf
salesforce marketing cloud consultant
DIGITAL AND IT
January 2019 - December 2020 (2 years)
Paris, France
Client : Unibail-Rodemco-Westfield / oncf
Phase 1: Scoping phase
●Scoping and gap analysis between the existing Marketing solution
●Project planning and workload estimation
●Business case presentation
●Automation optimization
●IP Warm up for 90 BU (≈ 10 Millions of customers)
Phase 2: Successfully migrated the Marketing solution on Salesforce.
●Customer journey definition and implementation
●Data model definition
●Conducted workshops with Marketing users to align with customers’ expectations
●Integration with external systems (Loyalty Dashboard, BigQuery …).
Phase 3: Rebranding
●Redesign Emails (AMPSCRIPT, API..)
●Implement Cross-channel ( PUSH – Facebook – Instagram – Google ADS)
●Integration with couponing
AMPSCRIPT SQL