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Malt Strategy
Zoë W.ZW

Zoë W.

Communications & marketing manager

€450/day
Paris, FR
3-7 years
Branding
Communication
Réseaux sociaux
Marketing de contenu
A/B Testing

Average response time: 1 hour

About Zoë

Although I was schooled in music management, I now put my skills to use in video game marketing, which brings to a full circle my favorite activities in life.

I also spend most of my free time reading books, cooking, going to dance classes, concerts, or scrolling TikTok.

I've lived all over (Canada, the US, France, Switzerland, Wales) and currently have settled in Paris for the foreseeable future.
Gaming and Animation
Culture
Digital Business Models
Leisure, Recreation, and Entertainment
Social Networks

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Rapsodie
    Social Media Manager
    CULTURE
    April 2024 - May 2025 (1 year and 1 month)
    Paris, France
    Create the global communications and marketing strategies on the game and ensure it's delivered correctly:
    - Create social media content for both organic and paid campaigns, on all platforms including TikTok, Instagram, X, both in French and English
    - Manage communities of players on all platforms & create discussions on Discord
    - Create opportunities with media outlets & influencers
    - Work on acquisition and monetization strategies, through A/B testing
    - Collect feedback and bug reports for the devs, and test the game.
    Stratégie de communication Réseaux sociaux Marketing de contenu Stratégie marketing digital A/B Testing
  • Women in Games France
    Chargée de communication
    February 2025 - February 2026 (1 year)
    - Social Media Management & content creation
    - Community Management
    - Copywriting : website articles, newsletters, press releases
    Social Media Content Social Media Content
  • Bethesda Softworks
    Product Marketing Manager
    March 2020 - April 2024 (4 years and 1 month)
    Paris, France
    Product Marketing Manager for The Elder Scrolls Online, Hi-Fi Rush, Starfield, Fallout, Indiana Jones, & Quake :
    - Marketing & communications planning for GaaS, ensuring all beats throughout the year are supported by coordinating with all internal and external teams (comms & marketing agencies)
    - AAA marketing & communications planning for pre-launch, launch & post launch updates
    - Digital marketing campaign delivery & monitoring to adjust in real time
    - In-game data analysis & market analysis to create acquisition & retention strategies
    - Localisation of US assets for the French market
    - Partnerships with La Cité des Sciences, JVM Events, Japan Expo, etc
Check out Zoë's experience

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Education

  • Master of Management
    EMIC Paris
    2021
    Master, Management des Industries Créatives
  • Licence, Information-Communication
    Université Lumière Lyon 2
    2019
    Licence, Information-Communication

Skill set

Digital Marketing
Go-to-Market (GTM) Strategy
Marketing Analytics
Marketing and Communications Planning
Branding
A/B Testing
KPIs and Metric Definition and Monitoring
Competitive Intelligence
Market-Sizing and Growth Trend Analysis
Marketing
Social Media Marketing
Social Media Content
Graphiste figma
Adobe Photoshop
Maîtrise de Canva
Stratégie webmarketing
Stratégie de communication
Stratégie marketing digital

Categories