Ziqian Wang, Business Analytics Manager

Description

• Created Operation & Growth Data Analytics team from scratch and make it as a bridget between Finance and Marketing

• Identified business KPIs and conducted 360 monthly analysis to monitor business performance across all key markets for ELT members with actionable

recommendations

• Worked together with FP&A and Corp & Development teams on budgeting as well as other M&A and IPO projects

• Led in-depth analysis on customer acquisition, conversion, offer strategy and

retention (LTV/CAC) to give recommendations to optimize marketing investment

strategies for commercial teams

Languages

English
Native or bilingual
Chinese
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Deezer
Lead Business Analyst - Growth and Operation
ENTERTAINMENT AND LEISURE
March 2019 - May 2022 (3 years and 2 months)
Paris, France
Finance, Corp & Development and Commercial Teams
- Budgeting/Fundraise/IPO
- LTV Analysis
- Acquisition/CRM/Retention Analysis
- Offer & PricingFinance, Corp & Development and Commercial Teams - Budgeting/Fundraise/IPO - LTV Analysis - Acquisition/CRM/Retention Analysis - Offer & Pricing

Business Analyst
- 360 Monthly Business Review
- Budgeting
- B2B Partnership Analysis
- B2C Business Analysis
Budget Business analysis Acquisition
Tuding SAS
Commercial & Operation Director
TRAVEL AND TOURISM
March 2018 - August 2019 (1 year and 5 months)
Paris, France
- Led a team of 4 business developers to acquire B2B customers and suppliers for SaaS touristic bus-booking platform to increase revenue by 3X and scale up the team to 12 members by the end of the second year after the company’s creation
- Initiated and launched new B2C business line and developed partnership with top online tour operators and local transport service providers
- Worked with outsourced product team to develop and improve platforms to optimise user experience and business efficiency
CRM People Management Business development Business Strategy Entrepreneuriat

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Master in Management
HEC Paris
2014

Data Analyst