Zineb B.

• Developed strategies, working closely with brands, marketing and data partners (Artefact, Liveramp); identifying high value customers through data pipeline optimization and defining relevant media use case.

• Served as the lead communication oƯicer for corporate stakeholders, providing strategic direction and managing communication.

◦ +76% in new client acquisition using shopper data insights (Auchan, Carrefour, Monoprix)

◦ + 20 points in cost and quality indicator eƯectiveness using AI

◦ 4x ROI through targeted investments with retailers

• Empowered 100+ employees to credibly represent agency products and solutions to clients by providing them with training and guidelines.

• Media &beyond champion of corporate social responsibility

• Designed and implemented cross-channel digital strategies to drive business transformation, aligning brand and performance marketing with company objectives.

• Enhanced communication eƯectiveness by achieving an 11-point increase in engagement through leveraging 1 st

party data, using Big Fish by Weborama

• Spearheaded data strategy and reporting optimization for excellence:

◦ Enhanced eƯiciency across 15 markets by implementing a data visualization tool to streamline workflows.

◦ Reduced data latency from15 days to 24 hours and harmonized reporting via taxonomy and traƯicking templates

◦ Drove cross-functional collaboration aligning diverse stakeholders (Datorama, Jellyfish) and IT governance.

• Orchestrated strategic planning of communication projects, ensuring they are delivered on time and within budget.

• Tracked and reported on the eƯectiveness of communication campaigns, providing insights for continuous improvement.

• Developed digital (display, social media, search) training for TV buyers and collaborated with HR and brand to support the department's transformation.