About Zelie
French
Native or bilingual
English
Fluent
Experience
- TableCraft Products EuropeMarketing & Business DevelopmentMarch 2024 - Today (2 years and 3 months)• Develop and execute marketing strategies to strengthen brand awareness and customer engagement across the European market.• Manage social media platforms, creating and scheduling engaging content to build a strong community.• Oversee catalogue management, ensuring product listings are up to date and developing annual priced catalogues in GBP/USD.• Plan and execute marketing and physical presence at key industry events, including AMBIENTE and FEA.• Provide marketing support for sales teams, assisting with the creation of presentations, brochures, and sell sheets.• Collaborate on website management to ensure functionality, usability, and relevance to customer needs.• Work on sustainability initiatives to maintain competitiveness with ESG certifications and market trends.• Develop interactive catalogue solutions to enhance the user experience, integrating stock levels and sell sheets.
- MID - Musique Industrie DéveloppementResponsable de Projet de CommunicationSeptember 2021 - October 2024 (3 years and 1 month)• Managed online communication strategies, including social media scheduling and development across 30+ brands.• Regularly updated website content and monitored client and supplier sites using Wordpress.• Created various digital communication materials, including banners, visuals, and web texts using Adobe Suite.• Produced and edited video content for YouTube, including branding, editorial writing, editing, and uploading.• Tracked and analyzed marketing KPIs to measure campaign success.• Designed promotional and sales support materials, ensuring timely updates and accuracy.• Maintained relationships with journalists and managed advertising publications, press releases, and PR efforts.• Organized internal and external events, handling invitations, registrations, logistics, and vendor coordination.• Created print and digital advertising content, including articles and advertorials.• Represented the company at professional trade shows in France and internationally.
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Education
- Master's Degree, Operational Activity Management – MarketingAscencia Business School2023Master's Degree, Operational Activity Management – Marketing