About Zakaria
Are you allocating budget to digital advertising without achieving consistent profitability?
My role is to convert your media investment into predictable, measurable, and scalable growth.
I am a Digital Media Buyer freelancer with hands-on experience in agency environments working with large-scale brands. I specialize in Meta Ads (Facebook & Instagram) and DV360, applying a data-driven, ROI-centric methodology focused on ROAS optimization, CPA control, and sustainable performance scaling.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Mimedia(KLEMGroup)–Internship(Feb10–Jun16,DigitalMediaBuyerAssistant(Client:Orange)January 2025 - June 2025 (5 months)Audience targeting and segmentation Budget allocation and media planning Campaign setup on Meta Ads, Google Ads, TikTok Ads, and DV360 Ad creation and optimization Data analysis and performance reporting Data-driven decisions to enhance future campaigns (KPI-based) Pendant mon stage j'ai travaillé pour le compte Orange où j'étais un assisatant média buyer digital .
- PGD (Publicis Global Delivery)WorkJuly 2025 - Today (11 months)Audience targeting and segmentation Campaign setup on Meta Ads, Google Ads, TikTok Ads, and DV360 Campaign optimization and performance tracking Budget management and KPI analysis
- OCPInternshipJuly 2023 - September 2024 (1 year and 2 months)Processing purchase requests and supplier coordination Managing supply orders and confirmations Quantitative and qualitative verification of goods Invoice validation for payment processing
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Education
- Master's inNational School of Commerce and Management (ENCG)2022Master's in
- Baccalaureate in Economic SciencesTechnical High School El Charif Idrissi2020Baccalaureate in Economic Sciences