Yuxi Zhao

- Successfully launched 5+ new products and features including: GPU-3070 Instances, PLAY2 Instances, PRO2 Instances, Boot-on-block feature, New AZ Opening - AMS2.

- Employed the JTBD framework to examine the customer journey, gaining insights into their buyer persona and decision-making process.

- Proactively engaged with customers through interviews to collect valuable product marketing feedback and contributed to defining product development strategies with - Product Managers by providing marketing insights.

- Led cross-functional teams to create 4 compelling customer case studies in collaboration with the Communication, Product, and Engineering teams.

- Conducted in-depth analysis of sales data and provided monthly reports on product revenues, ensuring alignment with ORK's quarterly revenue objectives.

- Pre-launch: Collaborated with the product manager to analyze the market and major competitors like AWS, GCP and Azure, conducted in-depth market analysis, designed consumer surveys, defined the positioning & messaging, established pricing strategies, drafted sales materials and formulated a comprehensive launch plan.

- During the launch phase: Owned the product website creation and update, including textual and visual content; provided product training to the sales team; coordinated with multiple teams to ensure the successful execution of launch plan ; drafted and published PR, blogs, and social media posts. (Content examples: Blog, PR)

- Post-launch: Actively monitored product revenue, analyzed sales data, increased product awareness by hosting online webinars, launched paid acquisition campaigns to generate hot leads for the sales team. (Example: Webinar record)

- Deeply engaged in the discovery phase of the service robot product PLATO

- Analyzed 400+ quantitative surveys and conducted 60+ qualitative interviews of potential clients to identify their service needs and requirements.

- Crafted comprehensive B2B buyer personas and end-user personas, clearly indicating their needs and pain points throughout the user journey.

- Worked in collaboration with the Product Manager to transform market expectations into a catalog of over 100 potential robot use cases. Prioritized the top 10% use cases as the product's Minimum Viable Product (MVP) using Forrester’s relative targeting framework.

- Evaluated best practices of the Robot-as-a-service business model by studying competitors and performed a service benchmark analysis to narrow the gap between existing offerings and market expectations.

- Established close working relationships with the sales team to gain insights into key account profiles and conducted interviews with B2B clients to better understand their decision-making processes.

- In charge of the “Orchideé” Capacity Planning Project for

budget and forecast, which facilitated the monitoring,

adjustments and analysis of the FTE budget.

- Designed and developed the data model.

- Explored needs and objective of the data model and

designed the prototype.

- Developed the model with Excel VBA to automate the

process of data entry, integration and visualization.

- Assisted to deploy the project with Agile approach.

- Communicate with top managers to gather information

needed about daily tasks to calculate FTE.

- Performed the impact analysis and formulated the

related documents, user guides, reports, and

presentations for the usage of oversea subsidiaries.