About Yunxi
Having lived in France for 10 years and now based in Shanghai for 2 years, I bring a dual perspective to international fragrance and niche beauty brands looking at the China market. I understand brand expectations from the inside, as well as the realities of Chinese distributors and retail structures.
Since 2017, I have engaged with over 100 perfume and beauty brands, navigating negotiations, distribution discussions, and market positioning challenges.
I help brands assess distributors, structure market entry, identify hidden risks and avoid common pitfalls — translating cultural, commercial and strategic gaps so both sides clearly understand each other before long-term decisions are made.
English
Fluent
French
Fluent
Chinese
Native or bilingual
Can work on-site
Shanghai (up to 10km)
Experience
- XINOPATHCO-FOUNDER & BRAND ADVISORJuly 2023 - March 2026 (2 years and 8 months)Shanghai, ChinaActing as strategic bridge between brand owners and chinese partners.Providing structured market assessment, risk identification and commercial translation between both sides.Advised brands on distributor assessment, contractual risk, pricing structures and long-term market positioning.
- YUNXI CHENINDEPENDENT BD & ADVISORFASHION AND COSMETICSJanuary 2017 - May 2023 (6 years and 4 months)Paris, FranceInternational Brand Sourcing & Distribution DevelopmentFrance / China | 2017 – 2023
- Worked closely with Chinese premium fragrance distributors in sourcing and evaluating European niche and high-end beauty brands.
- Conducted brand screening and commercial feasibility assessments from a China market and distributor perspective.
- Structured and negotiated distribution frameworks with European brand owners, aligning pricing architecture and channel strategy.
- Contributed to portfolio optimization and distributor restructuring processes, supporting brand value protection and revenue stabilization.
- Collaborated with French communication agencies to adapt brand narratives for the Chinese market.
Cross-Border Live Commerce & Digital Ecosystem ExposureFrance | 2020 – 2022Participated in cross-border live commerce initiatives across Taobao, Douyin and WeChat Channels while based in France. Gaining practical exposure to the operational logic of China’s major live-streaming ecosystems.- Participated in product selection discussions, pricing considerations and live sales processes, developing a clear understanding of traffic distribution mechanisms and conversion dynamics across different platforms.
- Observed how live commerce environments — driven by promotional cadence and immediate conversion pressure — can impact brand pricing integrity and long-term positioning.
- Analysed pricing arbitrage, grey market risks and channel conflicts arising from cross-border sales models.
- Developed comparative insight into the structural differences between Taobao (transaction-focused e-commerce logic), Douyin (traffic-driven public domain live commerce) and WeChat Channels (trust-based private domain conversion), and their respective implications for brand strategy. RED book (brand perception & seeding logic)
- GUANG HUA MEIDAMedia & Cross-Cultural Communication JournalistJanuary 2015 - December 2016 (1 year and 11 months)Paris, FranceWorked across the European and Chinese media landscape, including Nouvelle d’Europe.Developed strong cross-cultural insight, structured analytical thinking, and communication expertise through experience as a journalist and editor.
Recommendations
FU
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master de journalismeC.U.E.J de l'Université de Strasbourg2014Le master professionnel délivré par le Cuej bénéficie de l'agrément de la Commission nationale paritaire de l'emploi des journalistes (CNPEJ), qui regroupe les organisations syndicales de journalistes et les représentants des éditeurs. Présents dans de nombreuses entreprises de presse et tous les métiers du journalisme (rédacteurs, reporters, JRI, webmasters, chefs d'édition, chroniqueurs spécialisés, rédacteurs en chef), les anciens étudiants du Cuej travaillent en presse écrite (quotidiens et magazines, nationaux et régionaux), radio (stations de Radio France, stations périphériques, radios locales privées), télévision (France télévisions, chaînes nationales privées, chaînes tout info, télévisions locales, sociétés de production) et agences de presse spécialisées ou généralistes, en France comme à l'étranger. L'adaptation de la formation aux formes multimédias, amorcée dès le milieu des années 1990, a permis à nombre de diplômés du Cuej d'intégrer les services web des médias traditionnels, ou les rédactions des « pure players ». Plus de 90% des diplômés des dernières promotions du Cuej occupent un emploi dans le journalisme. Sur les trois dernières promotions, un étudiant sur deux exerce en presse écrite, les autres se répartissent entre radio (17%), télévision (26%) et sites web (9%).
- Licence de la langue et la civilisation françaiseUniversité du Sichuan2012L'université du Sichuan (chinois simplifié : 四川大学 ; chinois traditionnel : 四川大學 ; pinyin : Sìchuān Dàxué, souvent abrégé "川大") est l'une des plus anciennes et prestigieuses universités de Chine, elle a une histoire de plus de cent ans. Université ''985'', ''211'', Située à Chengdu, la capitale de la province du Sichuan.