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Youva B.YB

Youva B.

Digital strategy, Product management, Marketing

€600/day
Lyon, FR
15+ years

Average response time: 1 hour

About Youva

Hello, my name is Youva. I have a wealth of experience in building, executing and growing digital products and audiences, leading polyvalent, cross-functional, multicultural, and international teams. I have a proven track record in talent recruitment, team building, having gained significant expertise in product, marketing, and content roles.

I am an expert in digital products, digital marketing, team management, business and partnerships development, CX, UX, UI, and web and app design. I have a strong background in building and launching effective digital products, building quickly solid contacts and relationships with people, contract negotiation, and driving revenue growth in all digital platforms and streams.

Recently certified as an Executive Digital Native from Mines Paris - PSL in Digital Transformation and have a licence in Applied Languages from University Stendhal. I am fluent in French, English, Arabic, and Berber, which has helped me to be effective in the various multicultural teams I have worked with.

I am currently the Founder and freelancer at Transit:on Digital, where I help organizations in their digital transformation through audits, training, and concrete implementation. I have also worked as a Head of DIY department at HomeServe France, where I managed and coordinated a multitasked team, and as Head of Digital Products & Digital Partnerships at Euronews, where I imagined and implemented the digital products & marketing strategy and built a team of efficient product managers, data, UX and YouTube channel managers, achieving their objectives in less than a year.

I am confident that my skills and experience will be a valuable asset to your organization, and I look forward to the opportunity to discuss how I can contribute to your goals and objectives.
  • French

    Native or bilingual

  • English

    Fluent

  • Arabic

    Fluent

  • Kabyle

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • Transit:On Digital
    Founder, advisor, trainer, coach
    CONSULTING AND AUDITS
    November 2022 - Today (3 years and 7 months)
    Lyon, France
    • I have accompanied organizations such as Euronews, Revue Banque, Tagtu, etc. in their digital roadmap by providing targeted audits, intensive training, and concrete implementation to optimize their digital processes.
    • I build their digital presence, brand identity, and awareness. I accompany their change and transformation by helping them in the creation and management of their digital products and in the implementation of their digital strategy. I accompany launches with digital marketing campaigns, applying targeted growth hacking techniques to boost results while optimizing monetization opportunities.
    • Consultant at Cosa Vostra for the EBRA Group, Prisma Média
    • Lecturer to students from year 1 to year 4 in Communication and Marketing at ISCOM Lyon
    • Coach and Trainer for a cohort of European new media at the International Press Institute (IPI)
    • I help with the recruitment of digital talents, offering comprehensive support to find the best candidates for key positions in companies.
    • Lecturer at the University of Lyon 2: website creation, project management, and digital marketing
    • Euronews Academy trainer: training for the company's commercial partners or franchisees on digital strategy, product management, and audience development
    Transformation digitale Stratégie marketing digital Développement produit Transformation et stratégie digitale coaching d'équipe Animation de formation
  • HomeServe
    Head of DIY department, New Services and Digital Partnerships /
    January 2022 - November 2022 (10 months)
    France
    Managed and coordinated a multitasked team in various departments (Tech, marketing, Supply, Customer Management, Product, Sales, and Partnerships )
    ●Coordinated and launched a new B2C brand www.mesbonspros.fr, generating x6 orders in less than a year.
    ●Launched with the team, a new evolutive, adaptive, and cost-efective buyer journey allowing fast and smooth integration of new partners
    ●Managed and coordinated acquisition, loyalty, and partnerships eforts
  • HomeServe France
    Senior Product Manager / Head of DIY department /
    May 2020 - December 2021 (1 year and 7 months)
    Worked on the full revamp of the digital platforms, rebranding and reviewing the buyer journey and the overall marketing message to prepare the digital and the B2C path for the company
    ●Identified, attracted and closed big and very promising partnerships with big actors like ManoMano and Meilleurtaux by applying a strong services strategy to secure new revenue streams
    ●Launched the first full digital & B2C sales process of the company. The model proved with the first conversions 1 day after launch. Secured, and engaged a brand new cross-domain & cross-department team around the On-Demand Departement
    ●Leading the on-demand and the DIY side of the insurance group in France
    ●Leading the B2B - B2B2C - B2C2B acquisition strategy
    ●Developing the B2C and the digital transformation strategy

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Education

  • Executive Digital Native
    Mines Paris Tech PSL
    2023
    Digital Strategy, user interface, Customer experience, business model innovation, digital anthropology, change management, product management, ethics,...
  • License , Applied languages
    University Stendhal (Grenoble
    2006
    License , Applied

Skill set (25)

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