YDAbout Youjia
I approach every project with the belief that powerful storytelling lies at the heart of great design. Since my first project in 2016, I’ve worked across Paris, London, and Shanghai in marketing roles for fintech, sports, food, and fashion brands. With a sharp eye for visual storytelling and a solid foundation in design, I thrive in collaborative teams and bring a global perspective to every creative challenge.
English
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 50km)
Experience
- EddaCreative DirectorAugust 2021 - December 2024 (3 years and 4 months)Paris, France• Led and managed the full spectrum of Edda’s visual output, including graphic design, illustration, documentary and product videos, and photography.• Oversaw creative direction and ensured consistent brand identity across all visual materials.• Strategically aligned creative projects to strengthen Edda’s presence across online and offline platforms.• Collaborated cross-functionally to deliver cohesive and impactful visual communication.
- FreelanceCreative DirectorJanuary 2024 - Today (2 years and 5 months)Paris, France• Led the creative vision and brand identity for a handcrafted ceramics studio in Paris, enhancing design and storytelling.• Developed “Huu,” a breathing practice app focused on mindfulness and sensory experience, combining visual design with emotional interaction.
- FreelanceDesignerOctober 2017 - May 2021 (3 years and 7 months)London, UK• Logo design for an outdoor brand, focusing on combining traditional Chinese culture with a modern style in order to enhance the brand's identity and visual appeal.• Graphic design and print support for various independent brands and studios, offering comprehensive graphic design services. Ensured the production of high-quality visual materials across different media. This involved creating and optimizing graphic assets to maintain consistent and appealing branding.• Motion design for a Jewellery band's new product campaign.
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Education
- Illustration ( Master's degree )University of the Arts London2020Develop sustainable creative models that respond and contribute to the expanding field of contemporary illustration. Screen Printing, Monoprinting, Woodcut.
- 3D AnimationShanghai Institute of Visual Art2019Gained a strong foundation in visual storytelling through coursework in storyboarding, cinematography, photography, graphic design, and 3D animation.