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Yoonjung (stella) JangYS

Yoonjung (stella) Jang

Influencer marketing & Business Development

€125/day
Paris, FR
0-2 years

Average response time: 1 hour

About Yoonjung (stella)

  • English

    Native or bilingual

  • Korean

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Ecrit et Parfum
    Influencer marketing and sales
    March 2026 - Today (3 months)
    Paris, France
    • Influencer marketing: sourcing and outreach to lifestyle and fragrance-focused influencers; negotiation and partnership management
    • Business development: identification and onboarding of new distributors; support for expansion of Korean fragrance brands into the European market
    • Market research: analysis of fragrance and beauty industry trends; identification of growth opportunities
    • Data analysis: monitoring online sales performance; reporting insights to support decision-making

  • Ykone
    Sales and Marketing Assistant
    January 2025 - June 2025 (5 months)
    Paris, France
    • Social media analysis & reporting (promotion, sales, growth): led cross-functional reporting on major global events (F1, fashion week, oscars), aligning product insights with client KPIs such as EMV and engagement
    • Monthly KPIs reports to sales team: developed structured dashboards and insight reports, informing product strategy and campaign optimization (LinkedIn and company website using Google Analytics)
    • Content creation & strategy on LinkedIn: articles and case studies to support brand positioning and stakeholder engagement
    • Managed end-to-end production and delivery of monthly newsletters using Mailjet, enhancing client communication and visibility among potential clients
    • Community Management: Supported onboarding processes for new influencers on YKONE SaaS platform (campaygn.com), creating user-centric guides to streamline platform adoption
  • OBON PARIS(AGENCY)
    Brand Strategy & Influencer Marketing
    September 2024 - December 2024 (3 months)
    Paris, France
    • Cross-Platform Campaign Strategy: Built and executed content strategies across Instagram and Naver, leveraging algorithm insights and KPI analysis to strengthen client visibility and drive performance, achieving a +20% increase in SEO traffic.
    • Performance & Insights Reporting: Delivered monthly performance reports with engagement analysis, competitive benchmarking, and actionable recommendations to guide client strategy and positioning.
    • Creative Asset & Content Delivery: Produced creative assets aligned with client brand identity, ensuring on-brand delivery for campaigns and improving content effectiveness across social channels.
    • Localized Campaign Execution: Adapted messaging and media strategies for luxury clients (e.g., La Vallée Village, Galeries Lafayette) to Korean audiences via Naver blog, search ads, and Instagram, supporting market expansion and audience relevance.

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