Yingxin Gao

Brand Strategy & Positioning Defined product positioning aligned with global brand strategy, adapting messaging to local market dynamics and consumer insights Translated commercial and product strategies into clear brand narratives and communication frameworks across launches Contributed to reinforcing a consistent brand expression across touchpoints (retail, digital, campaign assets) Business Performance & P&L Management Owned portfolio P&L monitoring and margin levers for a strategic national portfolio; implemented pricing and product‑mix strategies that materially improved sell‑through and margin contribution. Built analytical frameworks and dashboards consolidating sell‑in, sell‑out, pricing and competitor activity; reduced forecast variance and provided weekly KPI reporting to senior leadership. Partnered with Finance and Commercial teams to produce executive business cases and scenario modelling for the 3‑year plan. Brand Activation & International Deployment Designed and deployed standardized 360° launch toolkits (POS, visual merchandising, digital assets, training materials), ensuring consistency across 5 European markets Coordinated cross-functional teams and agencies to deliver integrated omnichannel campaigns (retail, e-commerce, media) Acted as a key interface between global teams and local markets, ensuring alignment between brand guidelines and local execution Strategic Planning & Transformation Led the design of a standardized annual marketing calendar and activation roadmap, later rolled out across multiple markets Built frameworks and processes to improve cross-market coordination in a fast-evolving and resource constrained environment

Supported go-to-market strategy and alignment of retail activation with brand and commercial objectives Translated performance and consumer data into actionable recommendations for campaign optimization Contributed to cross-functional coordination (marketing, finance, commercial) for performance tracking and planning

Developed brand concepts and positioning territories combining cultural insight, sensory design, and market relevance Designed multi-sensory brand ecosystems (scent identity, spatial storytelling, narrative frameworks) Translated abstract creative directions into structured brand propositions (target, pricing, usage, storytelling) Product development, sourcing, packaging, and supplier optimization Deployment of marketing tools and development of B2B materials Delivered luxury client experience aligned with Maison storytelling and brand identity. Supported Chinese digital marketing initiatives (WeChat / Weibo). Contributed to a +45% increase in local sales through personalized client engagement.