About Yi-Hsuan Sharon
J’ai un profil expérimenté avec double expertises: marketing et digital. Je suis trilangue en anglais, français et mandarin traditionel.
Je vous remercie pour votre temps, et je serai ravie d'échanger avec vous.
French
Native or bilingual
English
Native or bilingual
Chinese
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- S.C. Gen.Marketing & Digital ConsultantNovember 2023 - Today (2 years and 7 months)Paris, FranceMarketing & Digital Consultant (Clients: L'Oreal R&I, Cancer Support Netherlands, Bonïthès...) 11/2023-presentBrand Manager for Fu Wan Chocolate 11/2024-present
- Strategize multiple marketing and communication guideline books for internal and external stakeholders
- Provide competitive digital marketing (paid ads, social media, google grants, GEO...) diagnosis, proposal and roadmap
- Develop external business case, and organize conferences, salons and events for B2B2C
- Manage social media content factory and collaboration with external business partners
- Pernod RicardMarketing Transformation Lead, Headquarter CorporateApril 2023 - October 2023 (6 months)Paris, France• Lead a team of 3 for integrated brand planning project to enhance marketing and creativity effectiveness for brands and markets in collaboration with brands, IT, finance and innovation teams• Responsible for different group level digital communication channels and community management
- BiogenGlobal Market Manager, Digital OperationsOctober 2021 - February 2023 (1 year and 4 months)Paris Metropolitan Area, France• Lead in market activities, monitor project development process and track country performance KPIs across Europe, Asia and South America• Drive functional collaboration among engineering, UX design and digital content to define website user experience and feature roadmap for HCPs (healthcare professionals)• Co-develop the go to market strategy and activation, retention and reactivation marketing campaign
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Education
- Certificate: Digital Marketing Strategics and AnalyticsLSE (London Political Sciences and Economics)20256 months program for Digital Marketing Strategics and Analytics
- Master of ManagementHEC PARIS, JOUY EN JOSAS2018Master in Management -