About Yassine
Consultant stratégie freelance, diplômé ESSEC et EM Lyon (M2 Stratégie).
J'aide les startups, PME et fonds d'investissement à structurer leurs décisions business avec des analyses solides : études de marché, benchmarks concurrentiels, business plans, decks investisseurs, et notes stratégiques courtes.
Ce que je livre concrètement :
- Études de marché sectorielles (taille, segments, dynamiques, acteurs clés)
- Benchmarks concurrentiels chiffrés avec recommandations de positionnement
- Business plans complets (modèle financier, projections, hypothèses, narratif)
- Decks investisseurs et pitchs commerciaux structurés
- Notes stratégiques courtes pour comités de direction
Mon approche :
Je travaille comme en cabinet : cadrage précis du besoin en début de mission, livrable structuré, et restitution claire pour des décideurs qui ont peu de temps. J'ai travaillé sur des problématiques concrètes en scale-up de mobilité électrique (analyse d'acquisition client, reporting ROI, recommandations à la direction) et au sein d'un fonds d'investissement (benchmark concurrentiel pour repositionnement stratégique)
Vous payez le résultat, pas les heures.
Format des missions :
Missions courtes (2 à 10 jours) ou plus longues selon le besoin. Disponible en remote ou sur site à Paris.
Pour discuter de votre projet, contactez-moi via Malt.
Arabic
Native or bilingual
Spanish
Fluent
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ZeWayGrowth Strategy InternJanuary 2024 - August 2024 (7 months)Paris, France• • Designed a B2C client acquisition approach, identifying target segments and increasing lead generation by 15%• • Conducted a comprehensive analysis of the inbound marketing funnel; identified bottlenecks and implemented corrective measures that improved conversion rates by 20%• • Built automated reporting dashboards (Excel) to track ROI across 10+ channels, providing actionable insights to the C-suite for budget allocation• • Refined target personas in collaboration with the Product team, resulting in a 10% uplift in engagement from key accounts
- Asma Invest HoldingDigital Strategy InternJanuary 2023 - September 2023 (8 months)Casablanca, Morocco• • Conducted a benchmark of the local competition including five major players to redefine the firm's digital positioning and online value proposition• • Created a digital community building strategy, driving a 30% increase in publications engagement and a 25% follower growth• • Led the execution of targeted ad campaigns, optimizing ad spend to achieve a 20% increase in qualified web traffic
- XeroxInternal Consultant InternJanuary 2022 - June 2022 (5 months)Casablanca, Morocco• • Conducted an audit of Xerox's communication channels; identified 10+ improvement opportunities in digital outreach performance• • Restructured mailing campaigns to increase CTR by 15% through A/B testing and content segmentation• • Monitored SEO KPIs through Excel dashboards, delivering a roadmap to improve online visibility and expand audience reach in the B2B sector
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Education
- Master in Strategy and ManagementESSEC Business School2026Master in Strategy and Management
- Bachelor in Business AdministrationEmlyon Business School2024Bachelor in Business Administration