Yasmine Zaheg

Hello, I’m Yasmine ! I’m a freelance graphic designer and art director with a strong focus on fashion, beauty, lifestyle, and culture, but my creative approach adapts to any universe. I specialize in building bold, coherent visual identities that help brands stand out while staying true to their essence.

My work spans across branding, art direction, editorial design, packaging, and social content. Whether I’m crafting a refined logo, illustrating a key visual, designing a lookbook, or directing a full campaign, I approach each project with intention, attention to detail, and a deep understanding of storytelling and aesthetics.

I love translating ideas into impactful visuals, merging strategy, emotion, and style. I’m especially drawn to projects that challenge norms and celebrate individuality, but I also thrive on creating minimalist or timeless designs when the brand calls for it. I’m fluent in the Adobe Creative Suite, and my process combines both instinct and precision.

From start-ups to established names, I collaborate with clients as a creative partner, guiding them through the branding process, building strong visual systems, and delivering assets that elevate their image across platforms.

Curious, flexible, and inspired by both pop culture and heritage, I’m always ready to dive into new creative territories and bring fresh ideas to life.