About Yasmine
Consultante en stratégie digitale & projets e-commerce | Luxe, Retail & Tech
Forte de plus de 8 ans d'expériences professionnelles dont 6 ans d’expérience au sein du cabinet de conseil Accenture, et un parcours confirmé en freelance, j’accompagne les entreprises dans la définition et le déploiement de leurs projets digitaux à fort impact. De la transformation omnicanale à l’optimisation de parcours clients, j’interviens avec agilité sur des missions mêlant stratégie, coordination opérationnelle et accompagnement au changement.
J’ai eu le privilège de piloter ou contribuer à des projets d’envergure pour des maisons emblématiques telles que Louis Vuitton, Hermès, ou encore Chanel, où j’ai développé une approche rigoureuse, orientée résultats et alignée avec les standards du luxe.
Mes expertises clés :
- Gestion de projets digitaux (Waterfall & Agile)
- E-commerce & omnicanal (B2C/B2B)
- Cadrage fonctionnel, rédaction de user stories, pilotage de tests (UAT)
- Migration de plateformes, CRM, vision 360° client
- Conduite du changement et accompagnement des équipes
Ce que je vous apporte :
Un regard stratégique doublé d’une rigueur opérationnelle, une excellente compréhension des enjeux métiers, et la capacité à faire avancer et réussir vos projets digitaux, en français comme en anglais.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Louis VuittonUAT COORDINATOR – E-Commerce Platform migrationLUXURY GOODSMay 2024 - February 2025 (9 months)Paris, FranceContext:Louis Vuitton undertook a major migration project, moving the European e-commerce platform from Oracle to Salesforce Commerce Cloud in several waves.Responsibilities:Led and coordinated UAT (User Acceptance Testing) activities for the Europe region to ensure successful platform migration while maintaining a seamless customer experience.Drafted, reviewed, and validated test plans and test cases in collaboration with business and IT teams.Managed and monitored the overall UAT timeline, ensuring testers’ active participation and reporting progress to central and regional stakeholders.Organized and conducted regular meetings to communicate project status, issues, and solutions across departments.Analyzed test results, identified issues, and worked closely with IT teams to ensure corrections before go-live.Compiled comprehensive reports highlighting progress, key achievements, challenges, and necessary corrective actions.Acted as the senior member of the UAT team, providing guidance, structure, and support to junior coordinators and testers.Facilitated effective communication between project teams, business users, and leadership to ensure smooth migration waves.
- AccentureOmnichannel Factory functional coordinator for HermèsLUXURY GOODSMarch 2023 - May 2024 (1 year and 2 months)Pantin, FranceContext:Need to secure the delivery of an omnichannel factory through dedicated support capacity and the implementation of new work processes.Responsibilities:Study of existing processes
- Strategic interviews and information gathering on current processes
- Creation of a maturity matrix based on different categories
- Definition of high-value recommendations
Implementation of target processes- Definition, implementation and monitoring of target processes: agile methodology, release strategy, test strategy, documentation, knowledge transfer to other teams
- Monitoring of an external team of 7 people (PPO, Lead dev, Developers)
- Transversal coordination with several players: Factory, PO, BPM, QA, Architects, PMO
- Training of the dev team on Scrum methodology and the use of Jira within the company
Project coordination- Follow-up and consolidation of project and program roadmaps
- Prioritization of each factory activity and creation of a roadmap for monitoring implementation of these activities
Process industrialization and stabilization- Definition and monitoring of process KPIs
- AccentureCustomer 360 Vision Study for a Luxury companyLUXURY GOODSNovember 2022 - February 2023 (3 months)Paris, FranceContext:Faced with the intensification of omnichannel and customer services, Hermès is seeking to strengthen its visibility on its customer data.Responsibilities:Context understanding
- Gather and formalize market trends
- Review client data architecture
- Business and IT strategic meetings
- Customer data workshops including API, MDM/DQM, C360
Capabilities study- Study of MDM / DQM and Customer 360 capabilities
- Identification of missing capabilities from current architecture and capabilities to be strengthened
- Identification of short- to medium-term projects to be implemented
Presentation of solutions to be implemented and project preparation- Presentation of 11 medium-term solutions including 3 short-term solutions
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Education
- Master II - Management de stratégie web et projets digitauxINSEEC2015
- Bachelor of Business Administration - Marketing InternationalAmerican Business School of Paris2012
Certifications
- Professionnal Scrum Master IScrum.org2023