About Yasmina
Experienced Group Strategy director with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital, Social media and Programmatic advertising, Communication and Marketing Strategy.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- CaptifyGroup Strategy DirectorJanuary 2021 - October 2022 (1 year and 9 months)Paris, France
- CaptifyClient Strategy managerJuly 2020 - December 2020 (5 months)Paris, France- Provide first class customer service and build long-standing partnerships with clients to remain a proactive and trusted partner.- Develop and maintain excellent customer relationships, acting as a point of contact for existing customers both direct and via media agencies and agency trading desks.- Own pre and post-sale support for top tier 1 clients.- Understand the data and use data to 'tell a story' to clients through reportable insights, wrap up reports, quarterly business reviews, etc.- Upsell, cross-sell and entertain clients.- Develop and execute revenue growth strategy for tier 1 clients.- Work with sales and adops teams to drive growth across DR, video, brand and cross screen / mobile in line with revenue targets.- Utilize campaign data analytics and insights (i.e. best practices, historical performance data, case studies, analytics tools and client campaign history) to enhance the client partnership and grow the revenue.
- CaptifySenior Account ManagerFebruary 2019 - June 2020 (1 year and 4 months)Île-de-France, France- Develop and maintain excellent customer relationships, acting as a point of contact for existing customers both direct and via media agencies and agency trading desks.- Work with sales and adops teams to drive growth across DR, video, brand and cross screen / mobile in line with revenue targets.- Utilize campaign data analytics and insights (i.e. best practices, historical performance data, case studies, analytics tools and client campaign history) to enhance the client partnership and grow the revenue.
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Education
- Bachelor of Business & Bachelor of ArtsUniversité de Montréal - HEC Montréal2012Bachelor of Business administration, Marketing and Management
- Echange UniversitaireHanken Svenska handelshögskolan2010Echange Universitaire