About Xinqi
Grâce à ma formation universitaire très pertinente en marketing numérique et en analyse de données, à mon expérience professionnelle cohérente en matière de collecte et d'analyse de données sur des sites Web et des applications, d'analyses et de rapports de données de performance marketing, de A/B tests axés sur la conversion et à mon expérience pratique de l'utilisation d'outils d'analyse et de TMS, combinée à mes compétences en gestion de projets d'analyse, je suis à la recherche d'un poste de freelance dans le domaine du marketing numérique et de l'analyse du comportement des utilisateurs.
Chinese
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
巴黎 (up to 50km)
Experience
- DEEZER SAWeb and App Digital AnalystCULTUREJanuary 2022 - December 2022 (1 year)Paris, France1. Performance data tracking and analysis: Maintained and developed tracking plans to ensure data quality; briefed and tested DataLayer variables; configured triggers and tags on GTM; built and maintained dashboards to monitor website and apps performance; identified data discrepancies and explored traffic anomalies, and fixed bugs2. User journey optimization and learning: Participated in bi-weekly conversion-oriented AB/X tests on the website and apps; interpreted test results into actionable insights to support product updates3. Acquisition campaign support: Executed campaign setup and update on paid acquisition channels; tested and debugged campaign tracking; monitor campaign KPIs and proposed investment recommendations to optimize ROI and identify potential tracking issues4. Product development and market research: Worked with product and organic acquisition teams to add new features to website and apps; collaborated with research teams and agencies to conduct competitor benchmark analysis and user research in key markets
- DXOMARKWeb AnalystCONSULTING AND AUDITSApril 2021 - February 2022 (11 months)Paris, France1. Web markerting analysis and reports: Monitored web marketing performance; sent out bi-weekly reports to support decision making2. Content marketing: Manipulated CMS tools to create and publish content for websites, emails and social media; defined promotional calendar and conducted A/B tests to optimize content engagement3. Acquisition project management: Proposed data-driven campaign suggestions to support project launch; collaborated cross-functionally, configured tracking and implemented A/B tests on advertising platforms; monitored campaign performance, proposed and implemented performance-improving suggestions4. Benchmarking and competition research: Supported Sales & Marketing teams to conduct market research and develop communication strategies; supported user tests to optimize UX
- FILAManagement TraineeFASHION AND COSMETICSJuly 2019 - February 2020 (8 months)Chengdu, Sichuan, China1. Campaign planning and on-site supervision: Initiated multi-channel events based on merchandising and sales performance; collaborated cross functionally and on-site to ensure event implementation2. CRM and data analysis: Used Power BI for SMS communication, CRM and generating sales performance reports to support decision making3. Social media management and content creation: Managed social media accounts and proposed strategies on new channels; briefed and reviewed agencies' work to meet the design concept
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Education
- Master's degree, Digital Marketing and E-commerceTBS Education2022Master's degree, Digital Marketing and E-commerce
- Bachelor of Business Administration西南财经大学2019Bachelor's degree, Business Administration
Certifications
- Migrating from Universal Analytics to Google Analytics 4 (GA4)LinkedIn2022
- Advanced Google Tag ManagerLinkedIn2022