About Wissal
- Dashboards de pilotage sur Metabase, Looker ou Amplitude (Finance, Ops, Marketing, Produit)
- Pipelines de transformation dbt sur BigQuery
- Réconciliation entre systèmes (ERP, e-commerce, CRM)
- Frameworks d'A/B testing et mesure de performance
- Scoring automatisé et enrichissement via LLM
French
Native or bilingual
English
Fluent
Arabic
Fluent
Spanish
Fluent
Experience
- MaltData AnalystHUMAN RESOURCESMarch 2025 - Today (1 year and 3 months)Paris, FranceScaled the experimentation framework (A/B tests, advanced KPIs), accelerating product decisions and improving feature impact Owned end-to-end data transformation and modeling using dbt to support Matching squad needs Deployed an LLM-driven job description quality score, improving funnel conversion by 5% by automatically filtering and nudging clients to fix poor briefs
- The BraderyData AnalystE-COMMERCEOctober 2023 - February 2025 (1 year and 4 months)Paris, FranceManaged Data Team: Upgraded stack (Stitch, GCP, BigQuery, dbt, Looker), structured sprints, prioritized business needs Analyzed user behavior (GA4, Heap) to optimize App/Site conversion paths, achieving +10% conversion Automated internal processes using Make (low-code), enhancing analytical capabilities
- SingulierDigital Strategy ConsultantCONSULTING AND AUDITSSeptember 2022 - September 2023 (1 year)Paris, FranceDelivered 5 strategic & digital due diligence for PE firms across marketing, e-commerce, and digital transformation sectors Assessed digital maturity of 3 companies, recommending improvements in branding, acquisition, and product for enhanced profitability
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Education
- Master in ManagementESSEC BUSINESS SCHOOL2022Master in Management
- Master in FinanceUniversité Paris-Dauphine2019Double Degree Program with Universidad Autonoma de Madrid