About William
French
Native or bilingual
English
Fluent
Experience
- William BesseauExpert digitalCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)Lyon, FranceJe propose une gamme variée de services pour aider mes clients à atteindre leurs objectifs en ligne. Mon expertise s'étend de la gestion fonctionnelle en tant que chef de projet ou product owner ainsi que l'intégration web aux audits UX, en passant par le référencement SEO.
- MichelinWeb integratorAUTOMOBILEOctober 2021 - Today (4 years and 8 months)Lyon, FranceConsulting webmaster at Michelin's digital division in an international team. Management and creation of master layouts in order to optimize the user experience in accordance with the business. SEO optimization. Continuous improvement of the CMS with the functional, design and development teams.
- Entraides.orgDigital Project ManagerCIVIC AND SOCIAL ORGANIZATIONSOctober 2020 - September 2021 (11 months)Lyon, FranceFollow-up of the solidarity association platform entraides.org; Back office management ; relationship with platform users ; digital marketing (referencing, SEO/SEA, google ads, google Analytics, creation of editorial content...) ; communication (community management, emailing, etc.) ; relationship and partnership creation (associations, town halls and companies) ; management experience (managing several interns).
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Education
- Master 2 (M2), Digital Marketing & E-BusinessINSEEC MSc & MBA2021Master 2 (M2), Digital Marketing & E-Business
- Master 2 (M2), IT and computer systems expertEPSI - L'école d'ingénierie informatique2020Master 2 (M2), IT and computer systems expert
Certifications
- Google Tag manager FundamentalsGoogle2021