About Wassim
Designer senior en identité visuelle et direction créative, avec plus de 7 ans d'expérience dans la construction de systèmes de marque cohérents, scalables et stratégiquement ancrés.
J'interviens de la stratégie de positionnement jusqu'à la livraison finale : logo, charte graphique complète, typographie, palette de couleurs, guidelines d'usage, et assets de production. Mes projets vont des systèmes de marque institutionnels aux identités corporate pour entreprises en croissance.
Trilingue arabe, français et anglais je travaille efficacement avec des clients au Maroc, en France, dans le Golfe et au-delà.
Arabic
Native or bilingual
French
Conversational
English
Fluent
Remote only
Primarily works remotely
Experience
- ScaleDeskCreative LeadFILM AND AVJanuary 2025 - January 2026 (1 year)Tanger, Morocco• • Lead the full creative vision for a growing digital agency overseeing brand identity projects, design systems, and multi-platform communications from brief to final delivery.• • Direct and mentor a creative team of designers, establishing visual standards, workflows, and quality benchmarks across all client work.• • Own the strategic layer of brand projects: conducting positioning workshops, defining brand architecture, and translating business objectives into coherent visual identities• • Introduced motion-driven identity systems that extend brand behaviour into digital and social environments, increasing client retention and scope
- FormycomSenior Graphic SpecialistJanuary 2022 - January 2025 (3 years)• • Design complete visual identity systems from concept through to brand guidelines and production-ready asset libraries• • Develop logo systems, colour architectures, typographic frameworks, and visual language for new and evolving brands• • Collaborate with marketing, content, and product teams to align design output with campaign strategy
- Billboards MediaGraphic designerFASHION AND COSMETICSJanuary 2019 - January 2021 (2 years)Casablanca, Morocco
- Designed large-format visual campaigns for outdoor advertising, adapting brand assets across billboard, signage, and transit formats
- Collaborated with clients and account managers to translate campaign briefs into production-ready print artwork
- Ensured visual consistency across multi-site rollouts, managing files for large-scale print production standards
- Built layouts optimised for high-resolution output across varying display dimensions and environments
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Education
- DEUG, English Language and LiteratureUniversité Sidi Mohammed Ben Abdellah2019DEUG, English Language and Literature
- Specialized Technician DiplomaCollège LaSalle2021Specialized Technician Diploma
Certifications
- LottieFiles for After EffectsLottieFiles2025
- IELTS General Training B2IELTS Official2026