About Walid
Je suis un expert en communication/marketing passionné et créatif, spécialisé dans la création de stratégies efficaces pour renforcer la présence en ligne des entreprises. Avec une solide expérience dans l'élaboration de campagnes percutantes et la gestion des médias sociaux, je suis capable de captiver les audiences et de générer des résultats concrets. Mon approche stratégique combinée à ma passion pour l'innovation me permet de créer des expériences uniques qui favorisent la croissance et la visibilité des marques.
French
Native or bilingual
English
Fluent
Can work on-site
Paris 1er Arrondissement (up to 50km), Toulouse (up to 50km)
Experience
- Substance Of Light®Consultant Marketing/CommunicationHEALTH AND WELLNESSOctober 2023 - Today (2 years and 8 months)Paris, FranceConsulting en communication et Marketing :- stratégie communication- réseaux sociaux- image/brand content- collaboration- RP- influence
- PIERRE HARDYPR, Influencer Marketing & Social Media ManagerFASHION AND COSMETICSFebruary 2022 - July 2024 (2 years and 6 months)Paris, FranceHead of Image/Communications department - management of a team.International PR (US, EU, Asia & Middle East) :- Responsible for all press requests- Creation of communication tools (lookbooks, press releases, brand book)- Supervision of external press officesDigital Marketing (SoMe + Influencer Marketing) :- Responsible for all social media platforms- Creation and management of the influencer marketing strategy (paid/gift)- Supervised external influencer marketing agencyImage & Communications :- Development of communication strategies- Production and development of campaign shootings and e-store/social medias & packshots visuals- Proposal and proactive organization of special projects and collaborations : Editions de Parfums Frédéric Malle, custom pieces with VIPs (Beyoncé : Renaissance World Tour, Aya Nakamura : DNK Tour...)- Budget monitoring of the department- Monthly reporting and analysis of results against annual objectivesEvent Production :- Organization of collection presentations, product launches and collaborations- Event planning and organization (special projects, pop-ups...)Archives/Patrimoine :- Responsible for the archiving of the collections- Follow-up on the conservation of the archives- Donations/Loans to museums (Musée des Arts Décoratifs, Musée de la Mode de la ville de Paris - Palais Galliera)
- RevolvrAccount DirectorFASHION AND COSMETICSApril 2021 - February 2022 (10 months)Paris, FranceOur clients: Yves Rocher, Givenchy Beauty, Levi's, Zadig & Voltaire Mode & Parfum, Aigle, Sanex, IKKS, Dualist, Perrier-Jouët, Havana Club, G.H. Mumm...- Management of a client portfolio and management of a dedicated team (project manager, community manager...)- Definition and management of the social media strategy (animation and moderation), PR (off/online) & Influencer Marketing (implementation, casting...)- Creation/Production of digital content for social medias- Reporting of the different actions with objectives/results (best practices...)- Production and implementation of special events
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Education
- Bachelor of Science in JournalismESJ Paris2016Bachelor's degree, Journalism
- High School Diploma, Marketing/Marketing Management, GeneralLycée Sainte Marie de Nevers2013High School Diploma, Marketing/Marketing Management, General