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Vivek Sehrawat

Digital marketing , Strategy, Growth, CRM, MarTech

Can work in or around Marseille, Paris, Lyon

  • 43.2991
  • 5.3809
Propose a project The project will begin once you accept Vivek's quote.
Propose a project The project will begin once you accept Vivek's quote.

Location and workplace preferences

Location
Marseille, France
Can work onsite in your office in
  • around Marseille 1er Arrondissement and 50km
  • Around Paris and 100km
  • Around Lyon and 100km

Verifications

Freelancer code of conduct signed
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Verified email

Languages

Categories

Skills (26)

Vivek in a few words

I am looking for professional challenges where I can leverage my deep understanding of digital marketing across different geographies and Industries.
I bring in a skillset to drive paid, owned and earned media for revenue generation, customer acquisition, and LTV management across touchpoints.

I have proven leadership & talent development experience across diverse sectors (BFSI/Telco) and deep understanding of Marketing Technology, Data management and AI driven CRM ecosystems. I have worked earlier in the European digital martech space as part of Vodafone's digital transformation team.

Experience

Telkomsel

General Manager - Digital marketing

Jakarta Metropolitan Area, Indonesia

March 2019 - February 2022 (2 years and 11 months)

1) Led digital transformation to set up AI led digital performance marketing team for paid, owned and earned channel monetization. 2) Responsible for performance marketing campaigns to drive revenue and life time value customer base. 3) Leadership on digital analytics, personalization and product merchandising of mobile app. 4) Deliver future forward MarTech strategy to compliment data management strategy at organization level.

vodafone - Altice France

Senior Manager - digital Marketing

Mumbai, Maharashtra, India

March 2016 - December 2018 (2 years and 9 months)

Leading the Performance marketing and digital strategy vertical of digital channels for Vodafone India .Responsible for Digital business profitability by increasing adoption of digital assets across Vodafone customer base. Success determined by penetration of digital adoption on base, revenue accrued and EBITA saving. Key skills developed include digital business strategy and multi channel campaign design through digital platforms . Leading the implementation of 360 deg marketing automation and technology stack including but not limited to interlinked DSP/DMP/Adserving and Ad verification. Ownership to enhance adoption of MyVodafone App in a multi channel campaign environment . Responsible for revenue generation on www.vodafone.in through Paid and owned media campaigns.

vodafone - Altice France

Digital Marketing Manager

June 2015 - March 2016 (9 months)

1) End to end accountability of paid/Earned/Owned media marketing efforts to drive Online business for Vodafone India 2) Core member of UI/UX revamp team for MyVodafone App 3) Drive adoptions of digital mediums on 180 Mn strong customer base via digital marketing efforts 4) Initiated programmatic media through XAXIS and Double Click Bid Manager to provide scale across digital campaigns

Axis Bank

Senior Manager - Digital Marketing

November 2014 - June 2015 (7 months)

Recommendations

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Education