Description

CMO / VP Growth | Marketplaces & Scale-ups européennes | Multi-country

J'aide les plateformes et les entreprises tech à construire des machines de croissance qui durent, pas des quick wins.

Chez Superprof, j'ai conduit la transformation marketing complète : unification des équipes Brand, Acquision et SEO, refonte des OKRs et Big Bets, et déploiement d'une stratégie stack IA sur l'ensemble des leviers. Des infrastructures que les équipes continuent de faire tourner après mon passage.

En 15 ans, j'ai aussi piloté la stratégie growth de ManoMano (120M€ de budget, 5 pays, +150% de revenus) et divisé le CAC par 2 chez Malt sur 5 marchés. Des organisations que je laisse plus solides qu'à mon arrivée.

Ce qui me différencie : je combine la vision C-level avec une maîtrise concrète de la modern marketing stack. Python pour les analyses avancées, n8n pour l'automatisation des workflows, Claude Code pour accélérer la production et l'exploration de données. Pas de boîte noire externalisée : je construis, j'explique, je transmets.

J'interviens sur : audits growth (SEO, SEA, Google Ads, CRM, Content, Influence, Social Media), stratégie d'acquisition multi-canal, structuration d'équipes marketing, Fractional CMO, et coaching sur les stacks data/automation.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 30km)

Superprof
CMO
EDUCATION AND E-LEARNING
June 2025 - Today (1 year and 2 months)
Org transformation: unified 3 siloed teams (Acquisition, SEO, Brand) into a single Growth Marketing org with shared OKRs, Big Bets framework and a data-first operating model
Growth strategy: defined a 3-pillar strategy (Search Domination / Education Narrative / Tutors as Ambassadors) across 9 Big Bets spanning SEA, SEO automation, brand and community
Performance: segmented SEA campaigns to balance growth, margin and visibility, introducing structured A/B testing to control tCPA algorithm behavior at scale
SEO: diversified beyond Google Search with AI-powered content pipelines, Google Maps domination program and GEO/LLM-driven discovery initiatives
Brand: tutor-first repositioning across 70+ markets, full-funnel messaging strategy, Tier-1 PR placements via proprietary survey data, Ambassador Reward Program
OKR marketing automation GEO Google Ads Marketing d'influence
Malt
VP Growth
HUMAN RESOURCES
September 2023 - June 2025 (1 year and 9 months)
Growth org leadership: managed 4 sub-teams (Field Marketing, Demand Gen, Website/CRO, Marketing Ops) of 15+ FTEs across DE, UK, FR, ES and Benelux
CAC & Payback optimization: introduced CAC payback as north star acquisition metric, driving CAC divided by 2 and reducing payback to 6 months (SMB) and 12 months (Enterprise)
Demand Generation & ABM: shifted lead gen from volume to quality, aligning MQL/SQL with Sales and launching ABM program to drive upmarket penetration into Enterprise segments
SEO restructuring: overhauled technical SEO across Core Web Vitals, profile indexation strategy and searchdexing architecture to maximize crawl efficiency at scale
Marketing Ops: built full lead lifecycle infrastructure on Salesforce and HubSpot covering data collection, enrichment, behavioral segmentation and multi-channel activation
Audit SEO Demand Generation Hubspot Growth marketing Paid Ads
ManoMano
VP Growth & Digital Marketing
CIVIL ENGINEERING
October 2019 - July 2023 (3 years and 9 months)
Growth org leadership: built and led a 25+ FTE team across Acquisition, SEO, CRM, content and loyalty, operating an eight-figure budget across DE, UK, FR, ES and IT
Full-funnel strategy: defined and executed AARRR growth model, collaborating with Product, Data and Tech C-levels to steer company-wide OKRs
Performance & B2B: drove GMV x2.5 over the period including a B2B channel built from scratch contributing 25% of total revenue