Vidya Iyer

Plush Ventures assists corporations and start-ups in the areas of: Open Innovation Helping large and medium-sized corporations to innovate like startups in a lean and agile manner. Clients include several major F&B players. Marketing Strategy Designing strong concepts, brands and the communication to optimally position products. Clients include F&B, Retail, eCommerce and Real Estate brands. Market Understanding Analysing the environment, trends and unmet needs to identify big opportunities. Clients in the Pharmaceutical, FMCG, eCommerce and Real Estate sectors. Customer Experience Leveraging Behavioural Economics to identify the true drivers of customer satisfaction. Positioning the customer experience focus internally to promote the service value chain mindset. Clients include major Pharmaceutical corporations.

The collective that (re)aligns humans and organisations

Passionate about the little things that bring short, daily moments of pleasure,we have founded and launched Pressé Mignon, a delicious range of coldpressed juices with a simple mantra : sip and enjoy the instant, let thecreative recipes surprise you, be generous and share the secret.