About Vidisha
About Me:
You need content that's clear, credible, and built to perform, not just well-written. I help science-adjacent and technology brands turn complex ideas into sharp, audience-ready communication that drives real marketing outcomes.
Whether you're launching a product, building a content strategy, or need someone who can bridge your R&I team and your audience. I bring both the analytical rigour and the creative execution to make it work.
What sets me apart is the combination: a Master's in Digital Marketing and Data Analytics built on an engineering foundation, with hands-on experience in B2B content automation, AI-assisted production, A/B testing, and science communication for global markets. I don't just write, I track, test, and optimise.
Projects I typically handle: content strategies and editorial calendars, LinkedIn and email copywriting for B2B brands, marketing performance reports and analytics dashboards, science and health communication for consumer or professional audiences, and AI-assisted content production.
Based in Paris. Working in English. Available on a project basis.
English
Native or bilingual
French
Conversational
Hindi
Native or bilingual
Nepali
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Holcim HSE,Product Marketing AssistantENERGY AND UTILITIESFebruary 2025 - August 2025 (6 months)Paris, France• • Designed UX wireframes and digital assets for Boots on Ground app, supporting market execution with 15,000+ users.• • Coordinated Design, Product, and Operations teams via agile sprints for smooth market rollout.• • Developed content marketing campaigns, digital communication strategy, boosting manager engagement across 1,200+ sites.• • Reinforced brand positioning and awareness via AI videos, driving a 45% increase in event engagement.• • Conducted data-driven A/B testing, customer feedback campaigns, cutting incident-reporting lag by 25%, enhancing retention.
- SalesGent,Business Development& Marketing AnalystE-COMMERCEJuly 2024 - December 2024 (5 months)Bordeaux, France• • Executed growth strategy initiatives for B2B sales using SEO, resulting in 95% satisfaction scores and 20% revenue growth.• • Managed prospecting strategy, first contact & pitching using AI for B2B clients across 20+ countries, raising conversion rate by 35%.• • Applied competitive market trend analysis, & prospect segmentation to refine targeting, KPI tracking, & boost lead generation.• • Delivered executive-level performance reviews & strategic recommendations by ROI measurement, raising efficiency by 30%.• • Created 30+ LinkedIn visuals and copy tailored to B2B audiences, increasing impressions 5x to 2000 avg. strengthening brand voice.
- IBM,Senior TestConsulting EngineerTECHJanuary 2021 - July 2023 (2 years and 6 months)India• • Directed multi-phase automation initiatives within agile frameworks, ensuring stakeholder alignment across 9 strategic projects.• • Designed data visualization performance dashboards for leadership teams, supporting business decisions with 15%-time reduction.• • Led talent integration and capability building for 23 recruits, reinforcing organizational knowledge-sharing practices.
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Education
- Masterin Management– Programmeemlyon businessschool2026Masterin Management– Programme
- Bachelor of TechnologyInternational Institute of Information Technology (IIIT-Bh)2020Bachelor of Technology