Description

Program Director specializing in luxury clienteling and CRM transformation programs, with 10+ years of experience delivering high-impact Salesforce initiatives for leading maisons including Christian Dior Couture, Cartier, Louboutin, and Van Cleef & Arpels.

I lead complex, multi-country programs where data, sales associate adoption, governance, and business outcomes must align — managing multimillion-euro portfolios and large international teams to deliver measurable improvements in client engagement and retail performance.

My expertise sits at the intersection of Salesforce CRM, luxury retail operations, and program governance, with a strong focus on adoption, change management, and sustainable value creation beyond go-live.

Now based in Dubai, I advise and lead retail organizations on clienteling strategy, CRM transformation, and large-scale program delivery.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Dubai (up to 50km)

Christian Dior Couture
IT Lead SFOA
DIGITAL AND IT
October 2023 - September 2025 (1 year and 11 months)
Paris, France
Led a €3M program that successfully migrated all Chinese clients to a new, locally rebuilt Salesforce ecosystem. Managed a team of more than 50 resources spread across China, Israel & France mostly, to ensure on-time and under-budget delivery. Key achievements included ensuring business continuity for Chinese users/Clients and establishing a robust, locally managed Salesforce environment.
Salesforce Change and Transformation Management Clienteling strategy Digital Transformation Project Management
Air Liquide Healthcare
Salesforce Program PMO
DIGITAL AND IT
April 2023 - September 2023 (5 months)
Paris, France
Successfully contributed to a complex Salesforce transition program involving 6 IT projects, a change of integrator, and internal team restructuring. Helped manage a €1.5M budget and coordinated 60+ resources to deliver a seamless transition. Activities included planning and executing knowledge transfer, onboarding new teams, and establishing/tracking KPIs and SLAs.
VO2 GROUP
IT Program manager
CONSULTING AND AUDITS
October 2018 - February 2021 (2 years and 4 months)
Paris, France
Contributed to projects frameworks creation & Managed Clienteling projects & program based on Salesforce with a cumulated €4.5M budget, leading large teams (such as Dior's with 29 resources); delivered on time & significantly improving Sales associate experience before, during & after the sales ceremony.