Description

Formé au Marketing et au Management à la Bocconi, je commence mon parcours en tant que Planneur Stratégique puis je bifurque rapidement sur des fonctions Sales : Account Manager, Account Executive puis Directeur du New Business.

+8 ans d'XP en agence/digital (ex YouLoveWords, Partoo, Orchid), toujours dans la vente complexe B2B (panier moyen 50K€/transaction – 120K€/compte annuel) auprès des décideurs marketing grands groupes et scale-ups : CEO, CMO, Head Of Acquisition, Head Of SEO, Head Of Social Media (Shopify, MyTraffic, Vinci Immobilier, BNP, Orange, Aircall, ACCOR, Alan, Docusign...).

J'accompagne aujourd'hui les Directions Commerciales des start-ups et scale-ups sur 2 rôles complémentaires :

♟️Stratégie commerciale

- Analyse de la data CRM

- Construction de grilles de pricing et offres commerciales

- Travail sur le pitch commercial

- Optimisation des process sales

- Définition et pilotage des canaux d’acquisition (outbound, inbound, SEA, events, partenariats)

- Alignement sales/marketing et mise en place d’outils de sales enablement

- Accompagnement au recrutement et à la montée en compétence des équipes commerciales

✍️ Gestion du cycle de vente New Business & Closing

- Stratégie d'acquisition outbound & ABM

- Prospection multicanale

- Réponse aux appel d'offres et élaboration de recommandations stratégiques

- Closing ventes complexes B2B et comptes stratégiques

- Management des équipes internes et clientes

- Relation directe avec les C-levels

- Stratégie de rétention & upsell/cross-sell

Je travaille en français, anglais et italien.

👉 Contactez-moi pour un échange de 15min sur vos enjeux, c'est le meilleur moyen de vous faire un avis !

Victorien

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Spanish
Basic
Portuguese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Nantes (up to 50km), Lille (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km)

YouLoveWords
Head of New Business
CONSULTING AND AUDITS
January 2021 - Today (5 years and 5 months)
Paris, France

• Responsible for new business acquisition through call for bids/RFP, inbound marketing, events, partner program, ABM strategy (new clients : ACCOR, ENGIE, ALIBABA, SHOPIFY, ADIDAS, GEBERIT...)
• Reported and forecasted results internally (Personal sales target +145% year one / 1,6M sales, +160% year two / 1,8M sales)
• Average basket / deal 50K, Average basket / account 120K
• Managing 1 Key Account Executive (Team sales target +120% year one, +150% year two)
• Targets : CEO, CMO, Marketing Director, Head Of Acquisition
• Tools : Hubspot, LinkedIn Sales Navigator, Nomination, Waalaxy, PhantomBuster, DropContact, Kaspr
Inbound marketing Marketing B2B Stratégie commerciale Développement international
YouLoveWords
Key Account Manager
January 2020 - December 2020 (11 months)
Île-de-France, France

• Developing existing key accounts (AXA, BNP PARIBAS Real Estate, ORANGE, VINCI Immobilier) by proposing editorial and strategic solutions to meet the clients objectives
• Generated new business opportunities by extending existing key accounts
• Worked closely with the marketing team and built an efficient SEO and ABM strategy
• Reported and forecasted results internally (+125% sales target year one, 1,4M sales)
• Average basket / deal 20K, Average basket / account 80K
• Targets : CEO, CMO, Marketing Director, Communication Director, Head Of Acquisition, Head Of Social Media
• Tools : Hubspot, LinkedIn Sales Navigator, Nomination, Waalaxy, PhantomBuster, DropContact, Kaspr
YouLoveWords
Strategic Planner
July 2018 - December 2019 (1 year and 5 months)
Paris Metropolitan Area, France

• Analysed client brief and business issues for the team
• Built recommendation for digital content strategies (inbound marketing SEO, social media)
• New clients : Primagaz, Metro, Nespresso Professional, Comexposium
• Led call for bids/RFP recommendations (12 RFP led, 70% won, 1 M sales)
• Targets : CEO, CMO, Marketing Director, Communication Director, Head Of Acquisition, Head Of Social Media