Description

I support luxury, beauty and consumer brands in driving growth and transformation, from strategy to execution.

With 10 years of experience across global companies (L’Oréal, Puig) and strategy consulting at Kea & Partners, I bring a strong ability to bridge strategy and execution — from defining priorities to delivering measurable results across markets.

I have worked on international projects across Europe and Asia, supporting C-level stakeholders on topics such as market entry, omnichannel strategy, retail rollout, and operating model transformation.

My approach is pragmatic and data-driven, with a strong focus on business impact, team alignment, and execution excellence.

Typical projects include:

– Growth strategy & market expansion

– Go-to-market & retail strategy

– Omnichannel & customer experience

– Operating model & transformation programs

I have a strong track record in luxury and premium brands, with deep expertise in brand desirability, clienteling, and retail excellence.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Kéa and Partners
Senior Consultant - Strategy & Transformation
CONSULTING AND AUDITS
May 2023 - April 2026 (2 years and 11 months)
Paris, France
Delivered large-scale transformation programs for leading luxury players, including a €150M+ industrial scale-up for a high-jewelry Maison and ESG / CSRD alignment for a global fashion group
Designed and executed global transformation initiatives across 8+ markets, including omnichannel roadmaps and deployment of a digital clienteling platform in China and South Korea, driving double-digit improvements in client engagement and operational efficiency
Led 5+ due diligences supporting €100M+ investment decisions at Executive Committee level across consumer goods and B2B sectors
Business analysis Strategic planning Corporate strategy
Puig, Carolina Herrera
Global Marketing, Senior Marketing Manager
FASHION AND COSMETICS
April 2019 - January 2023 (3 years and 9 months)
Barcelona, Spain
Led end-to-end development and global launch of the Carolina Herrera makeup line, leveraging consumer insights and data analytics to drive product strategy and offer architecture across Europe, Middle East, Asia and the US
Defined international expansion and launch sequencing across 20+ markets, driving double-digit growth in priority regions while balancing brand equity and profitability objectives in close collaboration with local teams
Managed performance of a €30M+ business scope and allocation of €10M+ media investments, optimizing cross-channel activation and delivering +12% sell-out growth and +20% ROI improvement
L'Oréal, L'Oréal Paris
Marketing Operations, Project Manager
FASHION AND COSMETICS
November 2017 - April 2019 (1 year and 5 months)
Paris, France
Led 360° go-to-market ensuring alignment between brand strategy, retail priorities and commercial performance
Managed media plans and budgets across all channels, optimizing allocation with agency collaboration
Drove performance monitoring and forecasting to secure sell-in and sell-out objectives
Leveraged consumer insights and market data to refine activation priorities and enhance commercial effectiveness