Description

Results-driven Product Marketing & Go-to-Market strategist with measurable impact in B2B SaaS and AI products.

Increased feature adoption by 25% and improved sales efficiency by 20% through strategic positioning, messaging frameworks, and cross-functional alignment.

Over the past decade, I’ve shaped marketing functions and product strategies for B2B SaaS and AI-powered solutions — from early-stage launches to scaling international growth. I’ve led cross-functional teams, defined positioning frameworks, and built scalable campaigns that connect product value to real customer outcomes.

What I Deliver

• Messaging frameworks & differentiated positioning

• Go-to-Market strategy & launch plans

• Multichannel campaigns (content, SEO, email, events)

• Sales enablement playbooks & field support assets

• ICP definition, use case development & customer journeys

• Demand generation planning & adoption acceleration

If you want an even tighter list:

• Positioning & value messaging

• GTM strategy & execution

• Content + campaigns that drive qualified leads

• Field enablement & buyer enablement

• Insight-driven product marketing

Industry field of expertise

Languages

German
Native or bilingual
Hebrew
Fluent
English
Native or bilingual
French
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

WAICAH
Head of Marketing and Product Marketing
MEDICAL
October 2025 - Today (8 months)
Paris, France
Lead product marketing and go-to-market strategy for an AI-powered SaaS product in sleep medicine and home care services.
Own positioning, messaging, and value proposition, translating complex AI capabilities into clear, benefit-driven narratives for medical and non-technical audiences.
Drive GTM initiatives across product launches, sales enablement, and customer-facing content to support adoption and revenue growth.
Work closely with Product, AI, and Engineering teams to align roadmap priorities with market needs and customer feedback.
Build core marketing foundations from scratch, including messaging frameworks, ICPs, use cases, and sales narratives.
Support market expansion toward Home Care Service Providers (HCSPs) through customer research, interviews, and tailored positioning.
Develop strategic content (case studies, presentations, thought leadership) to build credibility, trust, and brand visibility in a regulated environment.
Go-to-Market (GTM) Strategy Product Marketing & Positioning Marketing Analytics AI Automation Storytelling
Global-e
Global Product Marketing Manager
January 2024 - Today (2 years and 5 months)
• ● Developed a knowledge hub, resulting in a 20% increase in sales efficiency: authored pitch decks, one-pagers, battle cards, and customer success stories; consolidated existing cross-departmental materials into a unified and easily searchable resource.
• ● Directed and executed targeted messaging strategies that engaged users at key touchpoints in their journey, delivering value, driving product adoption, and boosting feature utilization.
• ● Led the creation and prioritization of product roadmap features, utilizing compelling business cases, to drive a 25% increase in feature adoption.
• ● Owned and developed product messaging for Global-e summits in the USA and UK, coordinating cross-functional teams to ensure internal alignment.
• ● Collaborated extensively with product designers and technical writers to ensure consistent and compelling messaging.
Finmatics
Product Marketing Manager
January 2023 - January 2024 (1 year)
• ● Performed research and analysis of industry trends within the DACH and EMEA financial landscapes and beyond, including conducting in-depth interviews with thought leaders and surveying stakeholders.
• ● Managed communication with users across multiple channels and touchpoints and led in-product communications, email marketing campaigns, landing pages, and product roadmaps to track KPIs (such as feature usage and adoption).
• ● Developed and executed go-to-market strategies to communicate the launch of new products and user features.
• ● Instituted a weekly Product Deep-Dive meeting to disseminate technical product information to internal teams.
• ● Partnered with the Customer Success team to outline the customer journey and identify user voices, buyer personas, and trends.