Description

Ancienne Amazon, aujourd’hui à mon compte pour faire briller vos marques sur la marketplace

Après plusieurs années passées chez Amazon, où j’ai accompagné des marques internationales dans leur croissance sur la plateforme, j’ai décidé de travailler à mon compte afin de mettre cette expertise au service de mes clients en toute indépendance.

Je vous aide à développer vos ventes sur Amazon — de la création de fiches produits performantes à la gestion publicitaire et logistique, en passant par l’optimisation SEO et le pilotage stratégique de votre compte.

👉 Mon objectif : transformer Amazon en un levier de croissance durable, rentable et aligné avec l’image de votre marque.

Ce que je vous apporte :

Une expertise 360° Amazon Seller & Vendor Central : SEO, Ads, A+, Brand Story, Vine, Pan-EU, FBA/FBM, Deals Management, Pilotage complet

-Une connaissance interne d’Amazon et de ses algorithmes

-Une approche humaine, exigeante et orientée performance

Types de projets :

Audit et repositionnement de compte Amazon

Ouverture de compte Amazon, lancement

Création ou refonte de fiches produits optimisées SEO / Algorithme d'Amazon

Benchmark/Veille Concurrentielle et stratégie de Positionnement

Plan de croissance, plan stratégique

Stratégie publicitaire Amazon Ads

Gestion 360° du compte : interactions avec Amazon, synergies entre stratégies e-commerce internes et externes aux marketplace, gestion des interlocuteurs

Lancement de marque / développement international

Gestion opérationnelle Seller Central & Brand Store

Accompagnement e-commerce global

Toujours curieuse, humaine et orientée résultats, j’aime bâtir des relations de confiance et des stratégies durables — avec la même exigence que s'il s'agissait de ma propre marque!

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Influzone
Founder & Senior Account Manager
E-COMMERCE
October 2023 - Today (2 years and 8 months)
Paris, France
• Supporting seller/vendor's positioning on Amazon through category benchmark, catalog audit and optimization, SEO improvement
• Driving Amazon Media campaigns for retailers & advisors across Amazon EU (average 7% ROAS, +65% vs. Benchmark)
• Driving 360° action plan & coordination of new pan-EU account creation on Amazon, from Catalog creation to launch
• Leading innovative search optimisation strategy, improving ratings & reviews, product visibility and conversion combining organic levers and SEA, ensuring the optimized use of Amazon programs and mastering Amazon's A9 specific algorithm.
• Sales direction, pitching & selling services, leading clients management and growth plan (NRJ, BricoDiscount, Les Interchangeables, Domaine de LEOS, ARTHUR, Daniel Hechter, G-HEAT, ... )
Stratégie e-commerce Formation Amazon Amazon Ads Strategic Consulting Audit SEO
Chanel
E-Commerce Projet Manager
E-COMMERCE
January 2024 - June 2025 (1 year and 5 months)
Paris, France
• Designing & improving clienteling tools (both internal and client facing), leading cross-functional + internal/external coordination
• Leading digital marketing innovation and User Journeys : brief & product backlog follow-up, writing functional and acceptance tests, participating in conception (design/UX/creative direction), project delivery, post release analysis and roadmap management
• Coordinating & managing implementation of a client facing SaaS accross +18 countries working tightly with Provider and IT teams.
Amazon
Global Senior Account Manager
August 2022 - December 2023 (1 year and 4 months)
Paris, France
• Leading Amazon Vendor Services Team in FR for +12 Strategic Global Accounts (€890M management EU)
• Driving EU Content, SEO, Creative Campaign, Media strategy for Amazon EU's biggest Grocery/Wine & Spirits Companies.
• Leading EU Large Scale Product Launch campaigns (ie. strategic product launches) through internal/external agency coordination
◦
• Amazon Account Manager : driving growth and initiatives towards joint targets for three of most FR's most strategic global accounts (+€100M management, FR), including new and mature accounts.
• Marketing management & strategy consulting : traffic increase & customer conversion through internal/external advertising channels, business advice, exclusive product creation & partnership management, supply chain optimization. Driving FR Consumables marketing calendar along with creative teams - leading events marketing sales to global accounts
• Planning & executing onsite/offsite digital campaigns of Media/Entertainement categories incl. launch of FR Gaming Store
• Crafting & pitching media campaigns & strategies for large scale product launches along with media agencies and accounts (mainly Nintendo, Playstation, Universal Studio) based on traffic drivers analysis, customer insights, and business plan.