Veronique Vasquez

Development of brand and communication platforms, Management of marketing communication initiatives for international Brands, from FMCG to B2B technology brands: Nestlé, Mondelēz, Vodafone Enterprise and IBM Europe >Integrated campaign thinking and deployment including consumer journey planning, engagement planning, coordination with other disciplines or partner agencies (media, PR, social etc) > Brand platforms development, providing support to Senior Planning and consulting to Senior clients > Project lead for advertising and branding initiatives, content production, digital and social initiatives > Multi-cultural team leadership > Supervision of complex FMCG CRM programs > Data-driven campaign performance marketing strategies

Working in the Ogilvy network as a Senior Manager for different secondments abroad OGILVY AFRICA - October 2012 to February 2013

- Set-up and management of a French-speaking hub for airtel Africa in the Sahel markets: Burkina-Faso, Niger, Chad in cooperation with Ogilvy Africa HQ in Nairobi, Kenya OGILVY BRAZIL: May 2013 - July 2013

- 360° Lead for IBM Brazil: Strategic & Operational supervision of Advertising and Demand Generation Teams.

- Drive POE initiative around Data Analytics and the trigger of Federations Cup WPP TEAM GABON: Avril 2016 - October 2016

- Set-up of a new agency team in Gabon - Country Branding Secondment

- 360° communication campaign planning and implementation for IBM France & La Mutuelle Générale (health insurance)

• Directed 6-person IBM France team in overseeing branding, advertising, direct and digital marketing initiatives supporting IBM brand in compliance with global and local strategies.

• Led 2-person team in driving TV, print and social media strategy supporting La Mutuelle Générale, a major Health-assurance company.

• Has gained experience in FMCG sector working on 2 integrated digital strategies for Nestlé Global and during a secondment on client's side at Nestlé France/CRM Team. > Achieved Top/Com and Branded Content industry awards for 2011 360° marketing campaign for IBM promoting cloud computing.