About Vanessa
Digital Marketing and Communication expert with 5+ years of experience in Social Media Strategy and Management.
Specializing in Luxury and Premium Beauty Care and Fragrance, I continuously thrive to share my passion and knowledge in Owned and Earned Media through my skills and experience.
I am also an expert in the artistic direction for content creators, as I have directed the creative aspect of over 300+ visual assets and still growing. Mainly I directed Instagram Reels and photos, as well as TikTok contents to influencers, content creators, and graphic designer.
English
Native or bilingual
Indonesian
Native or bilingual
French
Conversational
Japanese
Basic
Can work on-site
Paris (up to 15km)
Experience
- L'Oréal Corporate Divisions
On Malt
GlobalCommunity ManagerMarch 2022 - January 2024 (1 year and 10 months)Paris, France - L'Oréal Studio & DMIInternational Community ManagerFASHION AND COSMETICSMarch 2022 - Today (4 years and 2 months)Levallois-Perret, Francenternational Community Manager DMI KérastaseHandle the Global social media account of Kérastase which consists of:Instagram - @kerastase_official and @kerastase_proclubTikTok - Coming soonOthersThe detail of the project includes:- Moderate and engage with the community through interactions on comments + DMs of the social accounts across platforms B2C and B2B accounts, with the goal of 100% reply rate before 24h- The creation and curation of content, including copywriting of relevant posts according to marketing calendar and KSM or special launch or repromotion.- UGC marketing campaign that is on-brand with Kérastase marketing campaign and social media goal; To be more humane, trustworthy, increase brand awareness and recognition- Participate in the social media strategy and growth, influence activation, and implement the communication campaigns based on the marketing strategies.- KPIs reporting relevant to social media performance, weekly, monthly, and quarterly
- Estee Lauder - France - ELCO SASGlobal Communication Project ManagerFASHION AND COSMETICSOctober 2021 - February 2022 (4 months)Paris, FranceFor the brand Editions de Parfums Frédéric Malle- Managing the Global communication project on owned and earned media strategy - Integrating data monitoring and analysis tools for Global PR and media reporting- Executing influencers and seeding strategies cascade for key markets- 2-year media roadmap and calendar on Global + China social ecosystem (focus WeChat)- Managing the Facebook Leads and paid media monitoring (Facebook Manager)
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Education
- MBA Communication and Project ManagementThe American Business School of Paris2021- Dean's list consecutively 2019-2021 | GPA 3,93/4.00 (summa cum laude) - Team leader of 2-month company case (Rituals cosmetics) - HAAS Berkeley Business School intensive workshop for AI & Virtual Augmentation
- BA Luxury, Fashion and Retail ManagementThe American Business School of Paris2018- Dean's list consecutively 2015-2018 | GPA 3,41/4.00 (cum laude) - Dual degrees American-French accredited diplomas (mention très bien) - 3rd place for The IGS Groupe Business Game on marketing innovation