Ujjvala Singh

Lead on-site teams and coordinate content, messaging, and service guidelines to support high-end guest experiences across multiple properties via digital and physical touch points. Designed clienteling and retention initiatives building stronger guest relationships & boosted upselling conversions by 20%.

Market research agency specialising in strategic consumer insights.

Led multiple international market research projects for luxury beauty brands, coordinating timelines & deliverables, with agencies and stakeholders. Provided strategic marketing recommendations analysing customer touch points & trends to optimise brand activations.

Managed day-to-day community operations across L'Oréal's social media channels Instagram, Facebook, and TikTok using Sprinklr for content publishing, scheduling and audience engagement. Led tone of voice consistency across the different divisonal brands on the group's social media channels. Developed and executed short-form organic video strategy and content calendars across platforms; collaborated cross divisionally to align social publishing with campaign and product launch timelines. Tracked KPIs and optimised activations, driving an 82% increase in engagement across paid and organic campaigns.