About Tony
- Définir une stratégie marketing claire, efficace et alignée business
- Concevoir des tunnels d’acquisition automatisés pour capter des leads en continu
- Exécuter des campagnes performantes sur les bons canaux (Paid Ads, SEO, email, cold outbound)
- Optimiser leur site eCommerce (Shopify, WooCommerce, Prestashop) pour augmenter le taux de conversion et la rentabilité par canal
- Mettre en place une infrastructure tech moderne et scalable, en intégrant les outils d’IA les plus récents (contenu, visuels, automatisation)
- Audit complet et repositionnement d’une stratégie d’acquisition
- Lancement de tunnel de vente automatisé + séquences email + landing pages
- Création de campagnes d’outbound intelligent via IA
- Optimisation d’un site eCommerce pour booster le taux de conversion
- Accompagnement en direction marketing externalisée pour startups ou PME en phase de structuration ou de scaling
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Experience
- Digital Marketing AgencyWeb KatalystE-COMMERCEJanuary 2020 - Today (6 years and 5 months)Abu Dhabi - United Arab EmiratesAt Web Katalyst, I've led comprehensive digital transformation initiatives across diverse industries, including eCommerce, fintech, and SaaS. My focus has been on driving business growth through data-driven strategies, managing high-impact campaigns, and optimizing digital operations for sustained value delivery.• Directed a team of digital experts—including developers, designers, and marketers—to deliver strategic marketing solutions that align with business objectives.• Developed and executed performance marketing, SEO, and lead generation campaigns to increase online visibility and drive high-quality traffic.• Managed paid advertising campaigns across multiple channels, ensuring optimal ROI and customer acquisition efficiency.• Collaborated with product and business development teams to align digital strategies with broader business goals, supporting customer retention and growth initiatives.• Continuously identified and implemented innovative marketing trends and technologies to maintain a competitive edge. Key Achievements:• Tripled organic traffic across key projects over years, resulting in significant savings by reducing reliance on Achieved
- Let's Go – Digital Marketing AgencyDigital Marketing DirectorJanuary 2017 - January 2020 (3 years)FranceLet’s Go is a 360 digital marketing agency specializing in onlineadvertising through innovative campaigns• Managing a team of digital experts.• Developing lead generation through online marketing and promotional strategies for SME businesses.• Attracting and engaging customers using inbound marketing and digital media creation.• Increasing conversion and driving traffic by improving user experience.• Optimizing SEO and SEM to increase online presence and drive online advertising campaigns.
- Smart Security Services – Consulting CompanyMarketing ConsultantJanuary 2014 - January 2016 (2 years)FranceConsulting company specialized in market analysis in the online security business• Repositioned several brands after in-depth market analysis• Implemented a high-tech digital monitoring system resulting in a more efficient and cost-effective security system• Reduced overall security expenditure by 30% for the next three years for medium to large French companies
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Education
- Digital Marketing DiplomaNAIAS School2019Digital Marketing Diploma
- MSc MarketingIAE Aix-en-Provence2011MSc Marketing