Tomas Yanez

• Global product marketing responsibility for 4 product lines: software-based network test, portable network testers (RFC 2544/Y.1564), wireless field testers (interference analysis), and lab & production hardware testers

• Marketing Lead for worldwide product promotion, software releases and product launches, messaging strategy and alignment, collateral development, white papers, blogs, web, social, direct sales and partner training, PR and lead generation

• Technology expertise: Software-Based Network Testing, Ethernet, 400G/800G, SDN/NFV, Data center/cloud, 5G, O-RAN, Spectrum analysis

Key Accomplishments:

• Lead nurture campaign generated CTOR up to 90% and CTR rates at 12%

• Contributed to VIAVI winning industry recognition including: MEF Excellence Award for Third Network Proof of Concept (with Comcast Business, Tata Communications, Sparkle, and ECI Telecom) (2016), Lightwave Innovation Award – TBERD/MTS 5800-100G, world's first dual-port 100G portable test (2017), BTR Diamon Award: Fusion, virtual network test system (2019), and Lightwave Innovation Award: Timing Expansion Module (2022)

• Directed marketing activities for enterprise data services, field launch, sales enablement, web, digital events, sales tools, collateral, PR, GTM lead, leading direct reports (2)

• Technologies: Ethernet, datacenter/cloud, managed services, hosted voice UC, SIP

Key Accomplishments:

• Successfully grew Ethernet portfolio from infancy to half a billion (US$) in 3 years

• Contributed to company winning 3 industry awards: Best Marketing & Service Provider of the Year, North America from MEF (2013); Fastest Growing Service Provider (Ethernet), from Vertical Systems Group (2013 & 2014)

• Led initiative to leverage 3rd-party datacenters to drive revenue; generated 300% datacenter-driven revenue after 2 years. 2015-'16

• Spearheaded introduction of the company's first direct marketing strategy targeting mid-market businesses from development to execution; this involved a multi-tactic integrated campaign, which achieved a +1,000% ROI (annualized revenue). 2013

• Led transition of network positioning from price to strategic enabler of IT applications 2012-'14

• Managed channel & segment marketing, leading cross-functional team (12) and direct reports (3) Key Accomplishments:

• Authored baseline framework for the CX project, which became pillar of company's core strategy; assigned KPIs for each phase of customer journey

• Initiated company's first vertical marketing program, from concept/strategy to go-to-market, which resulted in highest growth in targeted verticals in company history

• Led launch of first channel program (strategy to implementation, compensation, on-boarding, performance management, rules of engagement, agent extranet, and co-marketing; channel went from afterthought to strategic asset.

• Led introduction of direct marketing; financed initial campaigns with vendor co-marketing funds, drove all aspects from strategy to execution to metrics to analytics; first campaign drove in-person sales meetings with 30% of the businesses targeted.