Description

I generate ideas & find hooks, writing copy for global clients. Lots of luxury, beauty brands, cosmetics & lifestyle. Cross-culturally aware #CRanglophone and #journalist. I write in English & travaille en français. Specialise in strategy-adhering #digital for social media posts, brand SEO editorial, websites, and CRM. Naturally curious. Unembarrassed brainstorming participant. Warning: Am unswervingly enthusiastic most of the time.

Current clients include Yves Rocher, Westfield/URW, La Roche Posay, La Compagnie, Garnier and the European Space Agency.

Social media √ Branded SEO content √ Branding √ Naming √ Idea generation √ Poker-faced Uno √ Speak English, American, and French.

Signed to Quincy Jones Music & Chrysalis as a writer, am now self-published. Still writing & producing.

Voiceover artist reel on demand.

Industry field of expertise

Languages

French
Fluent
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Publicis Luxe
La Roche-Posay
LUXURY GOODS
January 2026 - April 2026 (3 months)
Paris, France
Slotted into the team as the only English native CR. Campaignable ideas for La Roche-Posay Suncare ranges and protocols from brief to finished product. TVCs, digital and outdoor activations, social ideas, taglines and lashings of brand storytelling. Every idea was rooted in Publicis Luxe's new strategic platform and had to stay true to this powerhouse brand (& their strict legal constraints).

Worked shoulder-to-shoulder with two exceptional senior art directors, the strategic team, the account folks, and a hyper on-the-ball Creative Director. The client themselves were part of the conversation throughout, which made the work stronger and meant we could drop what wasn't working early and double down on the good stuff. Brief to shoots (TVCs, in-store, digital & print) in three months.
Senior Copywriter English-native CR anglais Brand content Strategic Thinking Créatif
Words & Trouble
Creative/writer, copy & otherwise, steadfastly freelance
January 2011 - January 2022 (11 years)
Paris Metropolitan Area, France
Recent projects inc. Royal Canin (Editorial Lead), Hennessy, Moet et Chandon, L'Oréal, Louis Vuitton, Make Up For Ever, Ballantine's, The Macallan, Chivas Regal, Christian Louboutin Beauté, La Compagnie (Editorial Lead), Nestlé, Colgate Palmolive, Wonderbra, Estée Lauder, Selecta, Vogue, Jaeger-LeCoultre, ArjoWiggins/Conqueror, Terrazas de los Andes, Ayache Salama (Club des DA award-winning).... Recent agencies inc. BETC, TBWA/Zakka, Y & R, Bronx, FutureBrand, Reflex, McCann Erickson, Pixelis, Ogilvy, DDB, Dragon Rouge, Saatchi(s), Publicis, Good People Wander....yeah, kinda sorta everyone....