About Thu Ha
🇺🇸 Freelance UX/UI & Product Designer | Paris-based
🇫🇷 Freelance UX/UI & Product Designer | Basée à Paris
English
Native or bilingual
French
Fluent
Vietnamese
Native or bilingual
Experience
- Rakuten FranceProduct DesignerE-COMMERCEJuly 2024 - December 2024 (5 months)Paris, France
- Conducted discovery phases (Maze tests, qualitative & quantitative synthesis) to identify key UX frictions and opportunities
- Defined user and business needs to guide ideation cycles and design decisions
- Created wireframes and interactive prototypes illustrating realistic user scenarios
- Tracked and analyzed usage KPIs to prioritize optimizations and improve product performance
- Contributed to UX documentation: personas, user journeys, iterations, and design recommendations
- Zalo - VNG CorporationUX/UI designerSOCIAL NETWORKSJanuary 2021 - March 2023 (2 years and 2 months)Hô Chi Minh Ville, Vietnam
- Redesigned messaging tools used by 70M+ users to improve flow and consistency
- Defined and implemented a modular Design System to support scalability and team alignment
- Co-led UX workshops (benchmarking, card sorting, prioritization) to enhance user experience
- Optimized high-volume real-time messaging flows, reducing friction identified in field tests
- FinhayUX/UI designerBANKING AND INSURANCEJanuary 2021 - September 2021 (8 months)Hanoi, Vietnam
- Optimized user-centered personal finance interfaces to improve usability and engagement.
- Conducted user interviews and A/B tests to identify friction points and validate solutions.
- Iterated quickly with the product team to resolve critical blockers and speed up delivery.
- Simplified conversion flows based on field insights to reduce drop-off and boost metrics.
- Created clear wireframes and interactive prototypes to communicate ideas effectively and align stakeholders.
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Education
- Master 2 - Manager / Designer de Produits et Services NumériquesGobelins Paris2026Master 2 - Manager / Designer de Produits et Services Numériques
- Master 1L'école de design Nantes Atlantique2024Master 1