Description

Product Marketer and brand storyteller at heart, with demonstrated history of working in Luxury, Niche and Mass market.

Expertise in Brick & Mortar + Digital Marketing in D2C and wholesale.

Skilled in bringing Brand stories to life, 360 launch strategy, creative direction, trend & consumer analysis, project management, product development, Communication and Merchandising.

Multi Hyphenated Marketer & Creative, with Msc in Global Innovation Management.

NCSU dualed with Skema Business School (France).

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Rennes (up to 50km), Guingamp (up to 50km)

L'Oréal USA / Ralph Lauren Fragrances
Global Marketing Director
September 2024 - June 2025 (9 months)
New York, United States
• Head of Hallmarks & Animations US/EU/LATAM/ASIA
• Drive innovation through new viral and limited products.
• Concepting and development of global and local campaigns.
• Key market partnership to ensure brand growth and equity.
• Taping into trends and fashion heritage to build robust brand strategy.
L'Oreal USA
Senior Global Marketing
November 2021 - September 2024 (2 years and 10 months)
New York, United States
ESSIE DMI
• Head of franchise: portfolio + global strategy
• Innovation and Color development, ensure brand equity while infusing breakthrough innovations with a modern voice. From product to campaign and brand codes.
• Global innovation: led franchise renovation with longest wear claim on the market resulting in doubling market share and strong media campaign reach.
• Redefined color core business model and launched first to market partner Collection (Disney).
L'Oréal USA
Senior Marketing Manager
July 2019 - November 2021 (2 years and 4 months)
New York, United States
Atelier Cologne
• Develop Brand strategy, nurture equity and competitive performance
◦ +120% at retails
◦ 500+ POS and 8 eRetail
◦ Opened 40+ POS and 4 boutiques
• 360 Launch Strategy OMNI