About Thomas
Seasoned marketing and GTM executive with over a decade of experience in developing impactful marketing strategies for both established corporations and startups. Proven ability to enhance brand narratives and elevate customer engagement, resulting in substantial revenue increases and market expansion.
French
Native or bilingual
English
Native or bilingual
German
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Japan ExperienceChief Marketing OfficerTRAVEL AND TOURISMSeptember 2024 - Today (1 year and 9 months)Paris, FranceAchievements:
- Grew the Instagram account from 30k to 100K followers.
- Increased MQL volume by 200% and tour business revenue by 50%.
- Reduced acquisition costs by 40%.
- Marketing automation generated 1M€ revenue within 12 months of launch.
Leading a team of 5- Responsible for end-to-end marketing strategy (user and market research, brand positioning, channel mix, budget planning).
- Managing day-to-day marketing operations (analytics, paid media campaigns, social media, SEO, CRM, email, co-branding and partnerships).
- Launched marketing automation to optimise customer journeys across business verticals.
- Collaborated with sales to rebuild the lead generation playbook and reduce customer acquisition costs.
- Part of the board of directors, steering company strategy and defining the business plan.
- Various startupsInterim Head of GrowthTECHOctober 2022 - September 2024 (1 year and 11 months)Berne, SwitzerlandAchievements:
- Built up the Instagram account from 0 to 75K followers making it the primary organic acquisition channel.
- Doubled user activation rate from 20 to 40%.
- 10x monthly active users from 5,000 to 50,000.
- From 0 to 100K MRR within 10 months.
Leading a team of 5 brand and growth marketers- Hiring and retaining world-class marketing talent.
- Leading international expansion into new territories and go-to-market strategy.
- Defining brand identity, positioning, value propositions and ICPs.
- Launching and managing paid media campaigns (SEA, paid social) to acquire new users.
- Coordinating community events, partnerships, social media channels and creator marketing to build brand awareness.
- Setting up tracking and analytics to monitor product health, business growth and marketing metrics.
- Implementing marketing automation to upsell and cross-sell to existing users.
- Scaling the marketing organization (strategy, roadmap, budget, planning, tooling, structure, management and incentives).
- PatreonHead of MarketingTECHSeptember 2020 - October 2022 (2 years)Berlin, GermanyAchievements:
- 5x ARR from 5M to 25M USD in France and from 100M to 500M USD in EMEA.
- 3x monthly active users from 5,000 to 15,000 in France and from 50,000 to 150,000 in EMEA.
- 25-30% of ARR attributable to marketing and growth initiatives.
- Blended LTV/CAC ratio of 5.
From individual contributor to running a 10 person marketing team.- Led deployment of integrated marketing campaigns (brand building, paid media, CRM and lifecycle, social media, outbound and inbound marketing).
- Responsible for editorial, SEO and content strategy for the blog and marketing landing pages.
- Outbound: led customer acquisition campaigns. Generated high volumes of MQLs for the sales teams.
- Inbound: optimized the funnel by creating SEO optimized content to attract and retain users. Made improvements to the onboarding flows and lead nurturing email campaigns.
- Optimized and automated key moments in user lifecycle to increase retention, reduce churn and drive up LTV and ARPU.
- Responsible for events, partnerships and PR in French speaking regions.
- Defined marketing strategy and vision for the team (purpose, values, OKRs, roadmap, headcount, budget, career plans, compensation, performance reviews).
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Education
- MasterESCE2013Marketing