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Malt Strategy
Thomas BertossiTB

Thomas Bertossi

Content, strategy & creative (beauty & innovation)

€600/day
Lyon, FR
8-15 years
Réseaux sociaux
Conception rédaction
Stratégie de communication
Vulgarisation scientifique
intelligence artificielle

Average response time: 1 hour

About Thomas

I believe the most powerful brand stories in beauty stem from science and proof. The job is to make it feel as urgent, human, and culturally fluent as it is clinically true.
Over 15 years, I've led brand strategy, creative strategy, and content for some of the most credentialed names in skincare and beauty: Cetaphil, SkinCeuticals, CeraVe, Dove, Olay, Neutrogena, Nexxus across APAC, North America, and Europe. I specialise in brands where the product truth is real but the story hasn't fully caught up with it yet.
My work sits at the intersection of strategic clarity and creative edge. I develop brand positioning, campaign platforms, and content systems that connect dermatological rigour with genuine consumer desire to increase share of influence (brand love) and bottom line (brand ROI).
Fluent in English and French. Lived and worked across Southeast Asia, North America and Europe.

  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • Not Your Agency
    Founder & Creative Director
    DIGITAL AND IT
    November 2025 - Today (9 months)
    Paris, France
    Content, Strategy and creative for brands and agencies that have science and innovation in their DNA.
    Vulgarisation scientifique intelligence artificielle Conception rédaction Communication 360° Planning stratégique
  • Zorba Group
    Global VP of Content & Social Media
    SOCIAL NETWORKS
    November 2025 - Today (9 months)
    Paris, France
    • Brand Strategy & Content Systems: designing the frameworks, content systems, and brand strategies that help science-led beauty brands win on social media (SkinCeuticals, Cetaphil, La Roche-Posay)
    • Global Division Launch: building Zorba's Social & Influencer Marketing division from zero across APAC, EMEA, and North America, targeting $1M P&L in Year 1
    • AI-Enabled Workflows: developing content production systems that cut cycles without compromising brand integrity, reducing costs and timelines by 30%
    • International Network Build-Out: Scaling a global ecosystem of 25 freelancers, creators, and specialist partners to support agile, multi-market delivery.
  • Zorba Group
    Sr Director Brand, Content and Creative Strategy North America
    DIGITAL AND IT
    October 2022 - October 2025 (3 years)
    Toronto and East York, ON, Canada
    • Brand, content & Creative Strategy: led brand positioning, campaign platforms, and content strategy for science-led beauty and personal care brands that materialised into key enterprise partnership deals (L’Oréal, Unilever, Colgate-Palmolive, P&G)
    • Key Brands: Cetaphil, Dove, Olay, Nexxus, Colgate, Thayers
    • Market Build: launched and scaled Zorba North America from zero to 20% of global revenue in Year 1
    • Team Leadership: built and led a 7-person cross-functional team and the regional operating model
Check out Thomas's experience

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Education

  • Master of science
    INSEEC
    2014
    Digital Marketing & e-Business
  • Bachelor of Arts
    Université Nice Sophia Antipolis
    2011
    Information, communication & creative thinking

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