About Thierno
A seasoned Insights and Analytics professional, with over 17 years of diverse international experience in FMCG across Europe, Middle East & Africa. Worked at a senior level with leading multinational companies, such as Colgate Palmolive and L’Oréal (+13 Years), in close partnership with Sales, Marketing and General Management up to C-Level. Data and Insights driven with a proven track record of enabling business decisions, by leveraging both market research and analytical capabilities to drive business growth.
Core competencies include strategic thinking, market research, consumer analytics and business Intelligence strategies, while developing a detailed approach in achieving business objectives and meeting defined success criteria. Ability to deliver against sustainable and measurable KPI’s for growth, by understanding the business needs and recommending actionable insights.
Fluent in both French and English with excellent communication, interpersonal, organizational skills and team management. Passionate about E-Commerce and Digital as a fuel growth for brands. Successfully handled multiple projects simultaneously in fast pace and diverse markets while optimizing in cost and time.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FREELANCESenior Market Insights & Analytics ConsultantJuly 2022 - Today (3 years and 11 months)Paris, FranceProvided strategic insights and market intelligence support to clients to drive their business growth by leveraging both analytical capabilities and consumer research. Identified and capitalized on business opportunities by analyzing trends and competitor activities.
- Conducted market analysis and identified opportunities for growth and competitive advantage
- Worked closely with marketing, media, commercial, and digital teams to align on KPIs, insights needs, and strategic priorities.
- Led the design and execution of consumer and market research to support strategic business decisions.
- Delivered regular market performance reviews using syndicated data sources (e.g., Nielsen, Kantar, Euromonitor, Statista).
- Provided actionable insights into market trends, consumer behavior, competitive landscape and category dynamics.
- Developed and maintained automated dashboards and performance reports using tools like Power BI, Excel.
- Translated raw data into compelling visualizations and executive summaries to support internal stakeholders.
- L'Oréal SAMarket Insight and Business Intelligence ManagerFASHION AND COSMETICSSeptember 2021 - April 2022 (8 months)Dubai Outlet City, United Arab EmiratesActed as the focal of expertise of all Beauty market information including collection, processing and sharing back of competitors developments, strategies, tactics, prices and Brands initiatives. Set up new reporting process locally and regionally while aligning to L’Oréal Global Standards.
- Leveraged and developed synergies with data analysts across L’Oréal Middle East Divisions.
- Harmonized Online and Offline sell out templates for Local and Global reporting.
- Captured categories and countries channel dynamics to provide management with thorough reports and results, including insights to forecast beauty market trends.
- Supported Marketing and Commercial Team on Pricing tools, MMM for Promo & Performance media
- Built and updated 3-Year market size projections for key categories and conduct SWOT analysis on competitors and categories to assess opportunities for L’Oréal Middle East.
- Implemented E-commerce mapping definition and market sizing (Pure Players, E-retailers, D2C, omnichannel retail brands) per category per country.
- Collaborated with E-commerce Team in the Digital transformation journey for accelerating E-commerce growth in the region through strategic business decisions based on customer insights and analytics.
- Managed relationship with Data and Business Intelligence suppliers (Nielsen, Kantar, Ipsos) and secured optimal value from their expertise.
- FREELANCESenior FMCG Consultant for New Market EntryRETAIL (LARGE RETAILERS)January 2019 - August 2021 (2 years and 7 months)Dubaï, United Arab EmiratesProvided consultancy and advice to clients in New Markets expansion to drive their business growth. Spearheaded product launches for Personal Care brands (JO & Lia) and campaigns in West African markets (Senegal, Mali, Guinea) resulting in 10% volume growth within segment for VVF Middle East Group. Interface with distributors to understand the markets trends and incorporated them in sales and marketing strategy.
- Conducted market insights Research to identify market trends & dynamics including competitive intelligence.
- Maintained understanding of local market regulations and their effect in asset value in trading strategies.
- Lead and manage cross-functional teams to implement strategic initiatives.
- Provided strategic insights and recommendations to enhance business performance.
- Role was to oversee the development and implementation of business plans and initiatives.
- Monitored ongoing projects, potential opportunities and produce periodic reports on progress status.
- Contributed to the annual business planning process through accurate revenue forecasting.
- Maintained and managed good relationships with key stakeholders on the ground to achieve business objectives.
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Education
- Master’s Degree in International Marketing & ManagementEcole Supérieure des Affaires de Lille2007
- Master’s Degree in Business Administration (Exchange Program)Frank G. Zarb School of Business, Hofstra University2006