Description

SEO Director expérimenté en optimisation e-commerce et retail media, avec plus de 12 ans d'expertise dans divers secteurs : luxe, FMCG, services bancaires, OMC fulfillment, solutions de paiement, tourisme et RH.

## Expertise clé

Spécialiste audits SEO avancés, schema markup, gestion multilingue pour sites internationaux et optimisation retail media (mots-clés, CPC, emplacements, produits) sur plateformes drive, boostant ROAS et respect budgétaire. Expérience transversale sur luxury fashion, biens de consommation, finance, logistique, paiements, voyages et ressources humaines.

## Compétences techniques

Maîtrise Ahrefs, Semrush, Google Search Console, Screaming Frog, Excel analytics et n8n pour automatisations. Expert JSON, structured data, content gaps et reporting mensuel (tracking keywords, metrics trafic).

## Approche professionnelle

Data-driven et collaboratif, je pilote projets SEO complexes et optimisations retail media adaptées aux algo updates, pour maximiser ROI multi-secteurs. Ouvert à collaborations freelance en SEO e-commerce.

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

IPG
SEO & Retail Media director
February 2020 - Today (6 years and 4 months)
Paris, France
• • Boosted organic traffic by +232% via advanced SEO strategies for global brands like Mastercard, Johnson & Johnson, and Western Union.
• • Led Retail Media campaigns for FMCG brands (beer, baby food, BBQ), achieving a +317% improvement in ROAS with tailored acvaons aligned to commercial objecves.
• • Opmized SEA for food brands, increasing conversions by +189% through data-driven strategies.
• • Collaborated with EMEA and Australian teams on internaonal projects, ensuring alignment and scalability of campaigns.
• • Designed and conducted internal SEO and retail media training for cross-funconal teams, enhancing global experse.
• • Acvated mul-channel strategies for premium brands (Nestlé, Schneider Electric)
retail media Netlinking SEO SEO technique FMCG Amazon Ads
SKILL ANDYOU
SEO/UX Project Manager
May 2018 - February 2020 (1 year and 9 months)
Paris, France
• • Developed a group-wide SEO strategy, driving a +32% increase in organic sessions.
• • Coordinated website redesigns and implemented A/B tests, enhancing user experience.
• • Integrated chatbots, increasing sessions by +13% and reducing bounce rates by -13%.
ALTICE
Acquision Manager
November 2017 - April 2018 (5 months)
Paris, France
• • Designed and executed mul-channel acquision strategies (SEO, SEA, SMO), boosng visibility by +172%.
• • Managed a team of project managers focused on paid acquision and content producon.