About Telmo
French
Native or bilingual
Portuguese
Native or bilingual
English
Fluent
Experience
- Back MarketGrowth Ops OutboundE-COMMERCENovember 2023 - January 2024 (2 months)Project Overview
- Developed and implemented a comprehensive outbound marketing strategy to complement Back Market Pro's inbound efforts and drive growth for 2024 goals.
Key Objectives- Enhance outbound marketing effectiveness
- Increase quality lead generation
- Improve conversion rates
- Streamline sales processes
Project Highlights- Conducted in-depth audit of existing outbound strategies
- Implemented multi-channel outreach tools and automation
- Created targeted audience segments based on market analysis
- Developed personalized messaging campaigns across email, LinkedIn, and cold calling
- Established feedback loop for continuous improvement
Methodologies Used- Data-driven audience creation and segmentation
- Multi-channel marketing automation
- Personalized content strategy
- Performance analytics and optimization
- KilibaGrowth Ops/EngineerE-COMMERCEMay 2023 - Today (3 years and 1 month)Project Overview
- Transformed Kiliba's lead generation and sales processes, dramatically scaling their potential customer base and implementing cutting-edge tools for sales efficiency.
Key Achievements- Expanded targeted e-commerce leads from 5,000 to 500,000
- Scaled outbound email campaigns from 0 to 50,000 per month
- Overhauled Salesforce CRM for enhanced functionality
- Implemented intent monitoring for all target leads
- Developed a custom Chrome extension for the sales team
Project HighlightsMassive Lead Generation Scale-Up- Increased hyper-targeted e-commerce leads by 100x
- Enriched leads with comprehensive contact and company information
Outbound Marketing Amplification- Established and scaled outbound email campaigns to 50k monthly
- Implemented strategies for high deliverability and engagement
Salesforce CRM Optimization- Restructured CRM for improved sales team efficiency
- Created tools for automated contact and company enrichment
- Implemented direct scraping capabilities within the CRM
Intent Monitoring System- Set up comprehensive monitoring for all target leads
- Enabled proactive engagement based on prospect behavior
Custom Chrome Extension Development- Built a NextJS-based extension for the sales team
- Features include website scraping, monitoring, and enrichment
- Direct CRM integration for importing leads from LinkedIn or websites
Technologies and Skills Utilized- Large-scale data management and enrichment
- Email marketing automation
- Salesforce CRM customization and optimization
- Web scraping and data enrichment
- NextJS for Chrome extension development
- API integrations for seamless data flow
- AlmaGrowth OpsBANKING AND INSURANCESeptember 2021 - November 2023 (2 years and 2 months)Paris, FranceAlma: đ European Growth Crusader đAs a Growth Ops at Alma, I've been laser-focused on expanding our total addressable market across Europe, always on the hunt for new opportunities and strategies to tap into them. I've created powerful tools for internal teams to better target the market and orchestrated outbound efforts in France, Spain, and Italy, collaborating with sales and marketing teams to develop efficient processes. With a whopping 4M leads scraped, I've automated multi-channel outreach, enriched 500k leads, and built a comprehensive list of POS.
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Education
- Bachelor Chef de projet digitalEEMI - Ecole Européenne des Métiers de l'Internet2022Ecole de marketing digital en bachelor sur 3 ans avec 3 grandes spécialités : - Marketing : ma spécialité - Design - Web Développement
- Baccalauréat Saint-NicolasSaint-nicolas2019