About Tamara
Product strategist at heart, I thrive in the chaos of early-stage environments; where nothing’s set in stone, and everything’s possible.
With a background in product management and consulting, I’ve (re)imagined and launched 5+ web and mobile products, B2B and B2C, across sectors like e-commerce, SaaS, logistics, HealthTech & IoT, GreenTech…
But where I truly come alive is upstream : defining product direction, turning complexity into clear choices, and helping teams build the right product before building it right.
I love early-stage environments for their pace, ambiguity, and the strategic maturity they demand. Knowing when to iterate, what to prioritize, and how to align teams, is what I do best.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Paris (up to 10km), Bordeaux (up to 10km), Marseille (up to 10km), Lyon (up to 10km)
Experience
- Theodo AppsLead Product ManagerCONSULTING AND AUDITSApril 2023 - Today (3 years and 3 months)Paris, FranceProduct strategy
- Shaped the vision and strategy for 4 mobile, web, and hardware products, driving discovery and delivery of new features and strategic revamps and aligning product initiatives with core business objectives
- Led prioritisation of 12+ roadmaps, ensuring focus on high-value initiatives and achieving 100% on-time release rate
- Conducted market and competitor analysis to inform positioning, refine priorities, and influence go-to-market direction
- Translated user insights and raw data into strategic product shifts, improving feature adoption by 50% within 6 months
Product development- Spearheaded the end-to-end delivery and launch of6+ web and mobile products (B2B & B2C) with tech & design teams
- Introduced rapid test cycles (fake door, A/B, POCs), reducing time-to-market by 40% and doubling learning velocity
- Audited and revamped 2+ underperforming features, resulting in 35% increase in active users and improved feature usability scores through enhanced UX and feature refinement
Product leadership- Managed and mentored Product Managers and Designers, fostering a culture of ownership and continuous learning
- Delivered 7+ training sessions on discovery, prioritisation, and user research upskilling 30+ Product Managers at Theodo
- Built and scaled a product community of10+ contributors, improving cross-squad collaboration and knowledge sharing
- ArcadisConsultant - Digital & Real Estate StrategyREAL ESTATEJanuary 2020 - January 2023 (3 years)Paris, FranceDiscovery & Idea Validation
- Identified a high-potential market gap in ESG performance tracking, led discovery and validation for a new product resulting in an MVP with strong stakeholder buy-in
- Uncovered unmet customer need through qualitative research and market analysis, and translated insights into a product vision, value proposition, and scalable business model
- Boosted Weekly Active Users of an internal tool by 25% by implementing a new low-code process informed by user interviews and guerrilla testing insights
Stakeholder Management- Managed complex, cross-functional initiatives with 20+ stakeholders, delivering projects on time and within budget
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Education
- Product Management BootcampNOÉ2022Product Management Bootcamp
- Master in ManagementESCP BUSINESS SCHOOL2020Master in Management